7-Eleven Company Essay

The Opportunities: Like many others companies, 7-Eleven also has lot of opportunities. The opportunity in this company is fresh food provided. Every morning, fresh meal will be available at 7-Eleven store for people to take away and get a quick breakfast. (Paradise, 2014) Next, the appearance of freebies and discounts is also opportunity in this company. Discounts are gives depends on what its business partners offer. Sometimes when it comes to certain seasons, 7-Eleven will has it own attraction as it is giving out freebies to customer when they purchase certain amount. It is because the new trend is increasing among the customers that they like freebies and discounts. Even it is not what they need it or whether they want to use these freebies after, they still want to have it. (Paradise, 2014) Besides, the opportunity in this company is not many convenient stores open 24 hours a day and 7 days a week. Therefore, 7-Eleven is one of the store that people can stop by in the middle of the night only to g et whatever they need. (Paradise, 2014) COMPETITOR ANALYSIS: 99 Speedmart 7-Eleven KK Mart Number of outlets nationwide450 Outlets nationwide1,497 Outlets nationwide62 Outlets nationwide Operating hours10 a.m. – 10 p.m.24 Hours 24 Hours   Products availableGroceries & freshmartGroceries, fresh foods, ATM and photocopying services.Groceries, fresh foods, ATM and photocopying services. Benefits to customerTrolley providedPoints by business partnersNone Freebies and DiscountNoneFreebies based on seasons & Discount depends on business partnersNone 99 Speedmart is a rapid growing convenient store chain which was founded in 1987 by Mr. Lee Thiam Wah who is the director of the company itself. More than 450 outlets nationwide, 99 Speedmart keep expanding the business and  also struggling to be top in the market. 99 Speedmart also provides same product like 7-Eleven only without services like ATM machine and also bills payment. 99 Speedmart provides trolley services for its customers. (99 Speedmart, 2014) While another competitor is KK Mart which is under KK Group founded in year 2001, comes with the desire of becoming a household name throughout Malaysia and beyond the shores. Founded by Dato’ Dr Chai Kee Kan also known as KK Chai, KK Mart has over 62 outlets nationwide and keeps expanding. KK Mart also operates 24 hours everyday which make it a good competitor to 7-Eleven. (KK Group, 2014) From the table above, we can compare how good is each of the convenient store. 7-Eleven is considered as the best and stronger convenient store company in the market. 7-Eleven has the most outlets nationwide which makes it is the easiest to find by customers anywhere they are. Besides 7-Eleven operates 24 hours which in case of emergency it can be very useful to customers. Futhermore, 7-Eleven sells products and even services which make it has lot of variety to customers. Even when customers purchase products at 7-Eleven, they can get points when they are the member of 7-Eleven’s business partners. Lastly, 7-Eleven do provides discounts and freebies based on offerings and seasons. MARKETING MIX: †¢Marketing mix means focus on the product, pricing, placement, promotion, people, process and physical evidence. †¢Marketing strategies consist customer orientation, input, and accessibility in the struggle to the be the leader of the market. †¢After the business manage to find the key factor, analyzed the market, target segment and understanding the demands, every business or every company needs to come up with formula to accelerate the growth and progress of the company. †¢For which 7-Eleven uses 7P’s of marketing mix such as: – Product – Price – Place – Promotion – People – Process – Physical Evidence Product Strategies: Every day, products available only at 7-Eleven ® bring millions of loyal customers through franchisees’ doors. A leader in bringing fresh items into the convenience space, 7-Eleven delivers fresh sandwiches, salads, fruits and pastries daily. 7-Eleven also has a full line of 7-Select ® private label products, which offer customers food items they love at low everyday prices. And of course, no one can forget about 7-Eleven’s legendary, iconic products, like the Slurpee ® drink, Big Gulp ® drink and famous coffee. When buying products, 7-Eleven aims to be the first to have great new items, get the best products in the category, be the only retailer to carry certain products 7-Eleven has new item introductions weekly, and continuously reinvests in product development. Vast Buying Power, Great Margins 7-Eleven buys for more than 6,700 stores in the U.S. alone. This buying power helps 7-Eleven negotiate favorable pricing and terms that let franchisees offer products to customers at great prices while retaining maximum profit margins. ( franchise.7-eleven.com,2014) Pricing Strategies: Convenient stores compete with each other in coffee price, fountain drinks price, and other private-owned products price. Prices for items that the stores buy from vendors are not significantly different. Due to it is the top company, 7-eleven prices its private label products relatively high compare to other convenient stores. In addition, the company has the potential to set high price for the items that other convenient stores do not carry. (klse.i3investor.2014) Placement Strategies: 7-Eleven pioneered the convenience store in 1927 at Southland Ice Company in Dallas, Texas. In 1954, the company opened a store outside of the state of Texas. 7-Eleven then expanded internationally when it opened stores in Mexico in 1971. In the same year, the company targeted England and Scotland as its first entry in European market. Three years later, 7-Eleven opened the first store in Japan. Then after years of growing its stores internationally, 7-Eleven international open its 25,000th store in 2006. In 2009, 7-Eleven has more than 35,000 stores in at least 18 countries worldwide, with its largest market in Japan, the United States, Canada, Philippines, Hong Kong, Taiwan, and Thailand (businesstoday, 2014) Promotion Strategy: Recently, 7-Eleven started to add a bonus for everyone entering the 7-Eleven Day instant win game on the Slurpee website. After entering the instant win game, they will receive a code and website link to urchase $7.11 lawn tickets for concerts at select Live Nation venues across the country. In addition, 7-Eleven made collectible slurpee cups and slurpee straws featuring Domo & quot the fuzzy brown creature with a trademark enigmatic open-mouth expression that is taking 7-Eleven store by storm this fall & quot. 7-elevent also Domo-nized its food and beverages, such as the Big Bite and hot dog. Energy drink. CEO Rich Collins of Big Tent Entertainment, the marketing and licensing company for Domo, cmmented & quot because Domo has such a hugely devoted, cult-like following among kids, teens and young adults, we believe he’s a perfect match for 7-Eleven and its iconic Slurpee brand & quot (afrbiz.2014). People Strategy: People are an essential ingredient in service provision; recruiting and training the right staff is required to create a competitive advantage. Customers make judgments about service provision and delivery based on the people representing your organisation. This is because people are one of the few elements of the service that customers can see and interact with. The praise received by the volunteers (games makers) for the London 2012  Olympics and Paralympics demonstrates the powerful effect people can create during service delivery. Staff require appropriate interpersonal skills, aptititude, and service knowledge in order to deliver a quality service. In the UK many organisations apply for the â€Å"Investors in People† Accreditation to demonstrate that they train their staff to prescribed standards and best practices. http://www.learnmarketing.net/servicemarketingmix.htm Process Strategy: Because of the 7-Eleven franchise cost, many small business owners need to look for help with funding. Many companies don’t offer financing. Instead, they may recommend a company already familiar with its business practices to help you gain the financing you need to initiate your franchise application. This company does offer new franchise owners financing up to 65 percent. This financing covers only the initial franchise fee. As you complete your independent research, you’ll be able to determine if the 7-Eleven franchise cost is worth the risk. Meet with your personal financial adviser to see if you’re financially able to make this large of an investment. Once you start the application process, it doesn’t take long before your store will be up and running. In fact, the company says it can take less than 120 days to move through the nine-step application process. (business.answer.2014) Physical Evidence Strategy: Physical evidence is about where the service is being delivered from. It is particularly relevant to retailers operating out of shops. This element of the marketing mix will distinguish a company from its competitors. Physical evidence can be used to charge a premium price for a service and establish a positive experience. For example all hotels provide a bed to sleep on but one of the things affecting the price charged, is the condition of the room (physical evidence) holding the bed. Customers will make judgments about the organisation based on the physical evidence. For example if you walk into a restaurant you expect a clean and friendly environment, if the restaurant is smelly or dirty, customers are likely to walk out. This is before they have even received the service. http://www.learnmarketing.net/servicemarketingmix.htm CONCLUSION: Marketing strategies applied by 7-Eleven clearly gives the all the information that is necessary for the growth and development of a business The strategies that are implemented by 7-Eleven consist many basic essentials features like innovative ideas, market research, customers views, forecasting consumers demand, organizing and planning. In this modern world, the demand for goods such as groceries are increasing at an alarming rate because it is a daily needs products that customers will always buy and buy everyday. Most of the companies carry different types of marketing strategies in order to serve their customers in a more efficient and better ways than their competitors as they want their business to be stable in the market and can survive for such a long term. Reference Available at: http://www.7eleven.com.my/html/default.aspx?ID=2&PID=12 [Accessed 17 September2014]. Available at: http://www.99speedmart.com.my/history.htm [Accessed 17 September 2014]. Available at: http://kkgroup.my/KKGroup/ [Accessed 18 September 2014]. Available at: http://www.managementparadise.com/forums/principles-management-p-o-m/208076-swot-analysis-7-eleven.html [Accessed 20 September 2014]. Available at: http://franchise.7-eleven.com/franchise/product-strategy [Accessed 21September 2014] Available at: http://klse.i3investor.com/blogs/ipo/52090.jsp [Accessed 22 September 2014] Available at: http://businesstoday.intoday.in/story/london-business-school-case-study-on-7-eleven/1/194769.html [Accessed 22 September 2014] Available at: http://www.afrbiz.com.au/case-studies/7-eleven-revitalising-the-slurpee-brand/Page-6.html [Accessed 22 September 2014] Available at: http://business.answers.com/franchise/exploring-the-7-eleven-franchise-process [Accessed 22 September 2014]

Dancing in the Night

It was a long, frigid night. The air was crisp and there was fog building up on the windows, as she sat and waited in the car for the night to end and daybreak to arrive. She had been fighting with her boyfriend of several years. As always, the fight ended with a loud WHACK†¦ Her face red with shame and damp with tears she shed. She did not know why she shed them- more for the pain or for the embarrassment. She sat in the car, her cries for pain dancing in the cold air, her breath becoming shorter on the intake. She wanted to break free. She wanted to break the chains over this abuse! Oh how she wanted to drive, drive anywhere and start her life over again. But again, as always, she had an excuse. She had reasoning for this crazy life, this notion of love. Thoughts swirling in her head. And then her breathing would dance in the frigid air once again. It was two o'clock in the morning. She had little clothing on to keep her warm. The only protection from the cold, besides the thin sheath of a jacket on her arms and an old scarf, was the array of goose pimples. She cupped her icy hands over her mouth and withdrew a hearty, deep breath. That still was not enough. She ran the scenario through her mind, trying to figure out where she went wrong, where she wronged the man whom she loved so dearly. All she could think of was how the thrashing of their bodies collided together, the pain she felt everytime he wanted to. She would tell him to stop, but he would stop at nothing. He always got what he wanted. These thoughts running through her mind were making her cry uncontrollably. She brought her hands to her face, gently cupping her rosy, tear stricken face. Pondering once again about her life, she could not understand one thing. She could not understand how this man, the man whom she has been with for so long, could be such an ass at times. He would man handle her, like she was one of the guys, when in reality she was frail, weak, a porcelain doll. He treated her in such a way that a savage young boy would do to a quaint dollhouse with glass dolls inside. She wiped a tear from her frozen left cheek. Rubbing her nose with the sleeve of the sheath, she gently blew. All of this crying left her nose terribly stuffed up, like traffic on a freeway during rush hour. He had broad shoulders with bulging veins, high cheekbones, a strong trunk, chiseled legs. Why would he force her? Why would he strike her? She could not think. She was almost frozen. Shaking once again from the cold night, she decided to try and get the heater to go on in her old Oldsmobile. Turning the key clockwise, pumping the break†¦ A load croak and moan spoke from within the car. Her luck- the car was dead. She knew nothing about cars. She was miles from home and from civilization. Her life was very complicated. This man spoke words of poetry about getting married and starting a family. Why would he strike her? He did not mean to though. He always bought her tulips after their fights. Pink and red ones. She loved the tulips he bought. They brought her back to her childhood. Her father was the same way. That is why she loved him so much. They are so much alike. She always fixed the same drink when they came home from a long day- Jack on the rocks. Then they would ask her to sit on their knee. Sometimes she would. When she would not, they would grab her pencil- like arm and force her down on their knee. They would never ask though. They would never ask if they could. They would just throw her frail body on the bed and pin her down. She would fight back, but after exuding so much energy, she would give in. And then the pain would begin. She never liked it. She never wanted her daddy to do this, her boyfriend to use that. After it was all over, she would sit and cry in the bathroom, blood oozing from her. Thinking about this made her flush once again and the heavens flowed from her angelic eyes. Six o'clock. Almost time for the rooster to crow. She made her way from the broken car to the side of the road. She saw some truckers pass by this secluded road during the night. She wondered if any of them had heat. What she would do for warmth right about now†¦ Then she spotted it- a large tractor-trailer coming her way. She withdrew her chaffed thumb from her pocket, shaking violently from the rough night of tears and lack of warmth. She still managed to shake her hip and open one more button on her jacket. She slightly exposed her sequin top from work the day before. She hid her tips in the hole of the right sleeve. All she needed was warmth and a place to lay her head. The tractor-trailer slowly grooved its way to a stop, like a train stopping on the tracks. The window disappeared into the door and the rough smile of this man was comforting to her. She opened up one more button and managed to say amidst the shaking, â€Å"Could ya give me a ride to the motel a few miles up? I seem to be havin' some car trouble. In return, I could give you some company- and anything else you might need, want, hafta have†¦Ã¢â‚¬  A half smile crept on her face. The driver had a sly smirk, as provocative thoughts ran through his head. He agreed to give her the ride. She agreed to his wishes. After all, that is how she met her boyfriend nearly three years earlier, running away from her daddy.

An analysis stem cell research

An analysis stem cell research Do the benefits of using embryonic stem cells for medical and research purposes outweigh the disadvantages associated with loss of life? Problem: Embryonic stem cells result in loss of life Embryonic stem cells are unspecialised cells that have the ability under certain conditions to create any of the different types of tissue in early human growth and can renew themselves through cell division1. The ability of stem cells to specialise into over 220 types of cells in the adult human body is what interests scientists and provides potential to create a variety of clinical therapies to cure disease2. Embryonic stem cells are harvested from fertilised human embryos that have either been donated or have been created artificially in a laboratory. Embryos are created by in vitro fertilisation and donated for research with the donor’s consent2. The embryoblast, the inner cell mass, of the blastocyst is removed and is placed into a culture dish containing a controlled culture of nutri ents that allow the cells to divide and create stem cell lines that are managed and shared amongst researchers3. Fig. 1 – A microphotograph of human embryonic stem cells4. Scientists are studying the use of stem cells in medical research to harness how they differentiate into specialised cells that make up the tissues of the human body2. Many diseases occur due to problems associated with cell differentiation so better knowledge about what happens in cells can help prevent these problems in the future2. In addition creating new tissues can help to repair damage caused by disease or the creation of new cells can assist patients who have deficiencies such as the inability to create insulin in the case of diabetes patients or have damaged or diseased organs. Such therapies could also reduce the demand on transplant organs and loss of life as many people die waiting for a transplant. Stem cell therapies hope to reduce morbidity for such people in the future. Stem cells are also u sed to test drugs before testing on live animals and humans2. In order to use embryonic stem cells, in researching and developing such therapies, a living human embryo, which would otherwise have the potential to develop into a baby in the right conditions, is destroyed by removing stem cells when it is about 4 to 6 days old. Destroying embryos in this manner has resulted in controversy over the sanctity of human life versus the potential to treat a number of human diseases. The sanctity of human life in arguments about embryonic stem cell research follows similar rationale to those that oppose abortion. Various religious groups see life as sacrosanct and hold that life is precious and the harvesting of embryonic stem cells and the resulting destruction of the embryo brings life to an end albeit to a collection of cells with potential to develop into a person4. Research using embryonic stem cells is still fairly recent. A few clinical trials are currently underway that are investiga ting the safety of the use of the techniques and stem cells in restoring spinal cord function and others in retinal stem cells being used to treat eye disease2.

Media studies Essay Example | Topics and Well Written Essays - 2500 words

Media studies - Essay Example For instance, in Brazil, Samba is seen as music of the young working class, but in Europe and North America, it represents an exotic form of ‘world music’ popular with the educate elite. This explicitly reveals that relationship between culture and social class seems to differ broadly in the world. Thus, ‘class culture’ is a concept created by the debates about the changing structure of class (Kirby 1997: 676). Working Class Culture In the 1950s, affluent group of workers was emerging due to the escalating standards of living in the 1950s and changing working class culture nature, which created a change in political attitudes and middle class lifestyle. According to Kirby, â€Å"Sections of the working class enjoyed access to a range of cultural goods and commodities for the first time, including family cars, washing machines, televisions and holidays abroad† (1997: 676). Kirby further suggests that mass society was created by the emergence of America n cultural products including rock and roll, American movies, and juke boxes and so on, which led to gradual erosion of the working class culture. ... It also emphasized on commitment of one to political involvement and a sense of decency, which, knows right from wrong. The arrival of mass entertainment designed to appeal to all classes slowly eroded the traditional working class culture. The introduction of radio, for example, alienated the need for working-class people to meet and sing their own songs (Kirby, 1997: 677). Stereotypes of the Working Class Culture Stereotypes are based on â€Å"oversimplified and pre-conceived ideas of the characteristics of a particular, situation or group† as displayed in Oxford Dictionary, 1989, â€Å"Stereotype†. In many studies of the working class culture and stereotypes, there has been the dominance of gender. According to Dunk, stereotypes relating to gender are changing. Nonetheless, structures of patriarchy and ideology still have root in the society (Dunk, 2003: 18). Central stereotypes reflect the world concepts of dominant classes who are in a quest for self-actualization at the expense of others below their class. For example, many have stereotyped Blacks as ‘Jezebels whereby women were all perceived as promiscuous (Mankiller, 1998: 565). Alongside racial and ethnic stereotypes, gender and social class are among the most prominent features where people fall. In the society, a complex interplay exists among racial-ethnic, gender and class stereotypes (Andersen, Taylor 2008: 276). Andersen and Taylor further notes that there are gender stereotypes. This refers to stereotypes that focus on a person’s gender. According to these authors, women stereotypes tend to be more negative compared to those of men. The typical woman has been traditionally stereotyped as subservient, flighty, overly emotional, overly talkative

The Theories of Culture - PETA Essay Example | Topics and Well Written Essays - 2250 words

The Theories of Culture - PETA - Essay Example From the moment we were born, until the time of our death, culture is the invisible cloak that gives meaning to our world and gives us a constant self-identity. We are the microcosm of the culture that shaped and is shaping our lives. Although we exhibit our own culture every day through our actions and thinking, it is hard to talk about or explain it because it already seems second-nature to us. For example, Americans celebrate Independence Day to commemorate the end of war and oppression, celebrate Thanksgiving with roasted turkey, and celebrate Halloween with kids going door to door for the â€Å"trick or treat† – all these are part of the American tradition. Americans are also pro-democracy and will go to a great extent to fight against tyranny. These traditions and beliefs all seem very natural to an average American that most go about them without question or resistance. They are just the way they are, and they represent the status quo. Our culture defines and dominates us as result of a lifetime of socialization through many cultural institutions (Pearce, 1999). Socialization is important for a culture to survive, so it can pass itself from one generation to the next generation. A culture needs to perpetuate itself and preserve the society and its identity, and it does this by conditioning its members that the culture is natural, normal, good and in their best interests (Pearce, 1999). Children are socialized by their parents or caretakers to behave in a way that is pleasing and socially acceptable. At an early age, they are subjected to authority, to control, to conformity, according to society’s beliefs and practices. In the same principle, teenagers follow the same socialization process but modeling from friends and peer groups rather than from parents. Women too have been socialized to act, think and feel as second-class citizens by the generally paternalistic society, although the advent of feminism is slowly changing this.

A flying camera or a drone camera Research Paper

A flying camera or a drone camera - Research Paper Example Sergei concentrates more on the bright side of the picture in his video and can be seen proudly promoting his prototype camera. But, he does not talk some serious limitations associated with these cameras which many may be concerned with. This response paper aims to discuss the positive and negative aspects of Sergei’s ted talk. It will also explore how much room there is for more improvements in the area of flying cameras with the help of research literature. The applause heard during the video when Sergei uses a small device to raise the camera high up in the air shows how taken the audience is with his demonstration and ideas. Sergei does not simply shoot arrows in thin air, but considers it critically valuable to also give a small demo to validate his talk. This action helps to acutely familiarize the audience with the product which the video is trying to promote. Another positive aspect of the video is that the presenter was lively and energetic. Words flew out of his mouth effortlessly and the points identified were briefly discussed, but in an animated fashion. There was a rigor clearly noticeable in the way information was presented to the audience. Overall, it was like going on a riveting ride with the presenter because nothing seemed boring and unimaginative. The presenter digs with acute intelligence into his subject and certain intricate features were prioritized and talked about like what innovations went into the constructio n of the device. It is implied in the video that these little drones are capable of capturing amazing footage which shows why these things are rapidly becoming â€Å"today’s must-have photo accessories† (Kolonia). Also, Sergei encourages his audience to be imaginative and creative in context of different ways in which the prototype camera can be used. Surely, there cannot be one way or one application for this device. For example, it can be used in wildlife field work.

Booker t washington Essay Example | Topics and Well Written Essays - 1000 words

Booker t washington - Essay Example This essay will explore the life of Washington and explore his influence on education. In 8895, Washington gained national prominence and this lead him to attract attention of the public and the politicians. He became a popular African-American spokesperson. He built a vast network of supporters in majority of black communities, black ministers, educators, and businessmen who were his core supporters. This made him get access to top leaders in education, politics and philanthropy. His role in education became evident when he raising funds and seeking philanthropist to help set and operate a number of community schools and institutions for higher learning for the blacks. He believed that for blacks to gain equal social rights like the whites they had to show industry, intelligence and property in them. The critiques however labelled her organization as the â€Å"Tuskegee Machine†. This was amidst of his efforts to advance the civil rights of the black (Cooney, P.33). The Tuskegee faculty taught the students basic skills that they took back to the rural community. Washington believed that with self-helps, the blacks would prosper from poverty to success. The main reason of sending the students back to the community was to be teachers of farming and traders who would teach new schools and institutions of higher learning for the blacks across the south. With time, the school expanded and programs and department added and lead to the establishment of the today Tuskegee University. He expressed the vision of the blacks through education. Provision of needed skills by the black communities led to their acceptance by the white Americans. After Spanish-America war, President McKinley and his cabinet visited Washington and appreciated his efforts in raising the education levels of the blacks. Washington added his contributions to education by writing fourteen books. The first publication; ‘up from slavery’

Children of The Marshall Islands Essay Example | Topics and Well Written Essays - 750 words

Children of The Marshall Islands - Essay Example The nuclear testing at the Marshal Island drew long lasting impact upon the people of the islands some of them proves to be very severe for the people especially for the children. The nuclear test resulted in both short term and long term effects experienced by the people at Marshal Island. The nuclear explosion put the health safety of people in extreme danger whereas the children were also badly affected from the nuclear testing and man y of them got the possibility of suffering from serious diseases like cancer in their future lives. Many of the children suffered from different health problems soon after the nuclear explosion whereas many remained vulnerable to severe diseases (Stephanie, 2009). The period of 1946 to 1958 witnessed the conduction of 67 nuclear tests by the United States in the Marshal Islands. Most of these nuclear tests were considered atmospheric. Among these, Bravo shot was the most powerful test conducted in 1954 at Bikini atoll that was estimated equivalent t o 7,000 Hiroshima Bombs. After 1958 also US continued nuclear testing on the marshal Island and till 1988, 930 known nuclear tests were conducted in the Marshal Island. According to the estimated these tests combined yield 175 megatons and 137 were devoted to the atmosphere. These tests are regarded very important part of US nuclear testing because despite being just 14% of total US nuclear tests, they yielded 80% of the atmospheric total donated by the US nuclear testing. As a result the marshal Islands were regarded as most contaminated place of the world by the Atomic Energy Commission in 1956. The effects of these nuclear tests were also very strong and the people of the Island had to pay very high cost due to the use of their lands as the site for the UNS nuclear testing. The thermonuclear explosion occurred in 1954 deposited life threatening quantity of radioactive on the island that put the inhabitant’s health safety on high risk level. In 1986 also the people of the i sland living near Chernobyl received three times higher than the estimated dose of radioactive caused from the nuclear accident. These radioactive caused serious damages to the life of the people. Many of them suffered from tissue destructive effects like burning etc. whereas many others had to face latent radiation-induced disease (Hein, et al, 2007).  The effects of nuclear testing were also identified upon the children in their later lives. It was found that almost 69% of the 10 year old children living in Marshal Island in 1954 developed thyroid tumours due to the high dose of nuclear radiation. The prevalence of thyroid cancer is also higher among the people that were inhabitant of the Marshal Island. It was found that the radioiodine became most harmful for the health of the children because it concentrated in the milk and then concentrate in the human glands. Since children usually consume milk on daily basis the prevalence of thyroid cancer due to the concentration of radi oiodine also became very common among the children and children of the Marshal Island suffered from thyroid cancer in greater numbers (Stephanie, 2009).

Human resources Essay Example | Topics and Well Written Essays - 1000 words - 1

Human resources - Essay Example It is a continuous process of methodical design to achieve optimum use of organization’s human resources (Ree &Â  French, 2010, p. 121). The aim of this study is to examine the implementation of human resource planning by the organizations. In order to achieve the organizational goals of labour requirements, the organization requires effective human resource planning. However, most of the organizations lack effective programmes on human resource planning to determine their recruitment and hiring practices. Therefore, human resource planning ensures the success of the organization by helping it to acquire the right labour force in the right numbers to match available jobs. However, some organizations fail to implement human resource planning for the following reasons; In order for the organization to have effective manpower planning, they must forecast the future demand for workforce. They can achieve this through trends analysis by studying the demand of some previous years and project the same in the future (Ree &Â  French, 2010). However, the demand and supply of labour is affected by economic conditions such as recession and boom periods. Such unpredictable economic conditions affect the capacity of the organizations to conduct effective resource planning (Kew &Â  Stredwick, 2010, p. 113). Organizations incur much expense to conduct human resource planning (Kew &Â  Stredwick, 2010). This is because almost all personnel must be involved in making a projection in order to achieve the reliable result. However, considering most organizations are small in size they cannot afford the cost of carrying out market research to obtain data for effective market trend analysis and predict the future demand for workforce. Instead of matching present and future labour requirements of organization, they acquire workers whenever the need arises and will downsize the workforce in case of fall in demand due to changes in

Mans Happiness Essay Example | Topics and Well Written Essays - 750 words

Mans Happiness - Essay Example Like other subjects belonging to the realm of the humanities, the use of Philosophy is not that apparent as compared to the relevance of the natural sciences like Biology or Chemistry. Such studies have direct physical consequences. The effect of their absence can easily be perceived and felt by the Human Being. The absence of Philosophy, on the other hand, has no direct physical repercussion. The effect is something that is unseen; it is something that is internal to Man. The use of Philosophy lies in its capacity to help Man scratch that internal "itching" of his, his itch to know the truth. Just like what we have seen in the discussions, Man has always had that itch to know what the truth is. All the Greek Philosophers that we've discussed all try to do this by answering certain questions that boggled their minds. The Mileasans were itching to know what made up the universe. The Pythagoreans tried to see the arrangement of the universe through the use of numbers. Socrates concerned himself with the Interior Man. All of these Philosophers were trying to know what the truth is, as posed by their questions. That is where the use of philosophy comes in. Like these philosophers, we will also be bogged by questions in our modern world, questions that cannot be simply answered through empirical observation or experimentation. Philosophy helps us answer these questions. Supposing we don't answer them, the physical consequence may not be that great. When someone who earns a Billion Dollars a year for example, asks what is Man's purpose in life is for example and fails to answer it, he will not automatically lose his wealth. He will still be rich, but internally he will be empty, for he has not found any meaning to why he exists. He will be no different to a machine who works, round the clock. It may be efficient, but it does not know its purpose. Indeed, the ability to scratch that internal itching for truth is something that is very much important to Man. As what we have said, it helps him be more "human", that he can ask and know what the truth is about himself and the world around him. This care for the truth and the satisfaction of the interior side of Man is something that is advocated by the philosopher Socrates. As what we has been said in the discussions, Socrates asserted the importance of improving the soul; that truth and virtue should be given a lot if importance. If Man does not do this then he will not be Happy. This thought is very important given how the world views happiness these days. A lot think that material things could easily satisfy man, neglecting that there are certain things that we cannot see but still satisfies Man from within. Ironically though, whenever Man tries to scratch that sensation for truth, he ends up being itchier. Sometimes the way to answering a question is through another question. We have seen this in the Greek Philosophers we have discussed. The Milesians asked what the basic stuff that composed the universe is. Answers were given. Thales said its water. Anaximander questioned this and so on. Just like the Greeks, the modern man asks his own questions. It may be about the purpose of his life or even what life even means. Philosophy aids man in answering such questions,

Learning Theories Based on Behavioral Perspectives Essay Example for Free

Learning Theories Based on Behavioral Perspectives Essay Behaviorism is a school of thought in psychology based on the assumption that learning occurs through interactions with the environment (Cherry,2011). Two other assumptions of this theory are that the environment shapes behaviour and that taking internal mental states into consideration is useless in explaining behaviour. Ivan Pavlov, a Russian physiologist discovered the classical conditioning in the 1920s. Classical conditioning focuses on the learning of involuntary emotional or physiological responses. In his laboratory, Pavlov was in a dead end by his experiments to determine how long it took a dog to secrete digestive juices after it had been fed, but the intervals of time kept changing. At first, the dogs salivated in the expected manner while they were being fed. Then the dogs began to salivate as soon as they saw the food. Finally, they salivated as soon as they saw the scientists enter the room. Pavlov decided to make a detour from his original experiments and examine these unexpected interferences in his work. In one of his experiments, Pavlov began by sounding a tuning fork and recording a dog’s response. There was no salivation. At this point, the sound of the tuning fork was a neutral stimulus because it brought forth no salivation. Then Pavlov fed the dog. The response was salivation. The food was an unconditioned stimulus (US) because no prior training or conditioning was establish the natural connection. The salivation was an unconditioned response (UR) because it occurred automatically-no conditioning required. Using the food, the salivation, a tuning fork, Pavlov demonstrated that a dog could be conditioned to salivate after hearing the tuning fork. At the beginning of the experiment, Pavlov sounded the fork and then quickly fed the dog. After he repeated this several times, the dog began to salivate after hearing the sound but before receiving the food. Now the sound has become a conditioned stimulus (CS) which bring forth salivation by itself. The response of salivating after the tone was now a conditions response (CR). In my opinion, this method can be very useful for people to train their pets. These techniques also useful in the treatment of phobias or anxiety problems. Teachers can apply classical conditioning in the class to familiarize students with new environments and help students overcome their anxiety. John B. Watson further extended Pavlov’s work and applied it to human being. In 1921, Watson started the Little Albert experiment. The goal was to condition Albert to become afraid of a white rat by pairing it with a very loud noise (UCS). At first, Albert showed no sign of fear when he was presented with rats, but once the rat was repeatedly paired with the loud noise (UCS),Albert developed a fear of rats. It could be said that the loud noise (UCS) induced fear (UCR). In my opinion, Watson’s theory of classical conditioning can be use to create a phobia. I think that this method can be applied to trigger feelings of fear toward something harmful or dangerous in order to avoid something bad from happening. It can be used in a classroom to teach students what is bad and cannot do. Operant conditioning is a method of learning that occurs through rewards and punishments for behaviour. Through operant conditioning, an association is made between a behaviour and a consequence for that behaviour. Operant conditioning was coined by behaviourist B.P.Skinner. He believed that internal thoughts and motivations could not be used to explain behaviour. Instead, he suggested that we should look only at the external, observable causes of human behaviour. Skinner’s system is based on operant conditioning. One of the key concepts in operant conditioning is reinforcement. Reinforcement is any event that strengthens or increase the behaviour it follows. There are two kinds of reinforcers; positive reinforcers and negative reinforcers. Positive reinforcers are favourable events or outcomes that are presented after the behaviour. Negative reinforcers involve the removal of an unfavourable events or outcomes after the display of a behaviour. In both of these cases of reinfo rcement, the behaviour increases. This operant conditioning work all around us in everyday life. Children completing a task to get a reward from parent or teachers or even employees try hard to finish a project are examples of operant condition. In my point of view, these kind of activities are useful for they give pleasant results and make the individuals work hard when completing something. Some ill-behaviour also can be removed if it brings bad effect to the individual. Thus, operant behaviour will be enhanced and unpleasant stimulus will be removed. In a nutshell, I think all of this learning theories inspired by Pavlov, Watson and Skinner are essential in introducing the first learning theories of education. Scientists are able to produce a variety of new learning theories based on their experiments. They are the pioneers in creating the initial theories of education and a source of reference to those involved in education.

Urea Recycling in Ruminants

Urea Recycling in Ruminants Animals have a certain state of protein metabolism, varying from negative to positive protein balances. This balance level is influenced e.g. by the efficiency of nitrogen (N) utilization in animals. A simple strategy to increase the efficiency of N utilization is by reducing the N content in the feed converted to urea, for which a correlation of about r2=0.77 was found. However, this was mainly based on studies with mature or slow growing, small ruminants in which most of the absorbed N is converted to urea to maintain the N balance of the whole body close to zero (Lapierre and Lobley, 2001). More recent and extensive data show much weaker correlations between N intake and urea production for growing sheep (r2=0.33) and cattle (r2=0.58). Moreover, this strategy is not always realizable due to minimal absolute N requirements in animal feed, especially for growing animals. In addition to N intake, the protein balance level is influenced by the efficiency of N recycling in animals, especially in ruminants. Nitrogen recycling takes place between blood and the digestive tract in the form of endogenous protein-N, secreted-N (e.g. enzymes in saliva) and urea-N (Reynolds and Kristensen, 2008). In this chapter, the recycling of urea-N is explained. Amino acids and ammonia, which are absorbed from the digestive tract, are converted to urea in the liver. Urea (re)enters the digestive tract, mainly through the rumen wall, where it can be absorbed again or be (re)used for microbial protein synthesis and finally anabolic purposes. Amino acids and ammonia are absorbed into the portal bloodstream and converted into urea in the liver (ureagenesis). Urea can reenter the rumen, where it can be absorbed (again) or be used for microbial protein synthesis. Absorption of amino acids and ammonia Urea is the mammalian end-product of the amino acid metabolism. In the rumen, proteins are degraded into amino acids and finally into ammonia (NH3) by means of rumen fermentation (Shingu et al., 2007). Then, absorption of both amino acids and NH3 through the rumen wall and entrance into the portal circulation to the liver can take place (figure 3.1). The NH3 absorption depends on the pH and the ratio of NH3 to NH4 in the rumen (Siddons et al., 1985). Ureagenesis In the liver, detoxification of NH3 takes place, because urea is synthesized from the nitrogen (N) compound of both NH3 and amino acids (which appear in the portal circulation due to absorption from the intestine into the blood) (Obitsu and Taniguchi, 2009). The synthesis of urea, called ureagenesis, takes place by means of the urea or ornithine cycle. This cycle of biochemical reactions occurs in many animals that produce urea ((NH2)2CO) from ammonia (NH3), mainly in the liver and to a lesser extent in the kidney. The key compound is ornithine, which acts as a carrier on which the urea molecule is built up. At the end of the reaction sequence, urea is released by the hydrolysis of arginine, yielding ornithine to start the cycle again (Bender, 2008). Mitochondrial ammonia and cytosolic aspartate are precursors for the ornithine cycle (Van den Borne et al., 2006). The presence of arginine is needed to produce ornithine in the body, so higher levels of this amino acid should increase o rnithine production. Furthermore, ornithine, citrulline and arginine (all components of the ornithine cycle) seem to stimulate urea synthesis, with a concurrent decrease in plasma ammonia. Temporarily high ammonia fluxes seem to stimulate amino acid utilization for ureagenesis (Milano and Lobley, 2001). Urea is produced in the liver in greater amounts than which is eliminated in the urine. This is because urea from the liver is released to the blood circulation and then, next to excretion in the urine also is reabsorbed in the distal renal tubules, where it maintains an osmotic gradient for the reabsorption of water (Bender, 2008). Furthermore, urea from the blood can re-enter the digestive tract via saliva, secretions or directly across the rumen wall in the form of endogenous proteins or urea respectively (Lapierre and Lobley, 2001; Shingu et al., 2007; Obitsu and Taniguchi, 2009). Thus not all urea is secreted directly into the urine after entering the bloodstream. Entry into digestive tract Entry of urea into the digestive tract is, until certain concentrations (sheep: 6 mM (= 84 mg/L); cattle: 4 mM (= 56 mg/L) (Harmeyer and Martens, 1980; cattle: 80 mg/L (Kennedy and Milligan, 1978)) partly affected by plasma urea concentrations (Harmeyer and Martens, 1980). Above these concentrations, boundary layer effects with NH3 inhibit the urea entry into the digestive tract (Lapierre and Lobey, 2001). Urease activity is lower with increased NH3 concentrations and N intake (Marini et al., 2004). This inhibits the entry of urea into the digestive tract (Kennedy and Milligan, 1978). Thus high ammonia concentrations in the rumen result in a lower gut entry rate (Kennedy and Milligan, 1978; Bunting et al., 1989a). Urea, which flows from the blood into the rumen and enters the digestive tract, is hydrolyzed by bacterial urease to carbon dioxide (CO2) and ammonia (NH3) (figure 3.1). NH3 can be either reabsorbed into the blood or be used as N source for microbial protein synthesis or microbial growth (Sarraseca et al., 1998; Shingu et al., 2007). This latter process may provide a mechanism for the salvage of urea-N into bacterial protein which can be digested and yields amino acids to the animal when they are absorbed in the lower parts of the digestive tract. Thus, urea nitrogen incorporated in microbial protein and possibly absorbed in the gut gets a second chance for absorption and deposition/anabolic purposes. Therefore, urea recycling can be regarded as a mechanism with positive effects at the protein balance of ruminants. Gut entry location and gut entry rate (GER) The gut entry rate (GER) of urea is simply the amount of urea N recycled into the digestive tract. The amount of urea which entered the digestive tract that can be used for anabolic purposes depends e.g. on the gut entry location (Lapierre and Lobley, 2001). Urea appears to enter all parts of the digestive tract, including via saliva and pancreatic juice, but with different rates. The GER could be influenced by the concentration gradient of urea between the plasma and the fluids in the digestive tract (Harmeyer and Martens, 1980). The concentration gradient is again dependent on the activity of ureolytic bacteria and could therefore be influenced by diverse bacteria-influencing compounds in the feed. Also, the presence of carrier mediated, facilitative urea transport mechanisms have been reported in the ovine colon and rumen epithelia (Ritzhaupt et al., 1997). The carrier mediated, facilitative urea transporters in the ovine colon and rumen epithelia permit bi-directional flows (Ritz haupt et al., 1997), and thus may the total gut entry rate (GER) be underestimated if urea molecules are reabsorbed without being metabolized (Lapierre and Lobley, 2001). Post-stomach tissues can greatly influence the (GER) (up to 70%), but their contribution to potential anabolic salvage of N is not certain. The majority of conversions of urea into anabolic compounds occur in the fore-stomach, mainly the rumen (Kennedy and Milligan, 1980). As summarized by Lapierre and Lobley (2001), in sheep, the part of the total gut urea entry (GER) transferred to the rumen varies from 27 to 60% (Kennedy and Milligan, 1978) and 27 to 54% (Siddons et al., 1985) depending on type of diet. This proportion seems to increase when animals get high levels of rumen-degradable energy in feed (Lapierre and Lobley, 2001; Theuer et al., 2002). Also saliva contributes to the total urea entry into the rumen, depending on the type of diet ingested. E.g. this proportion varies extensively from 15 (Kennedy and Milligan, 1978) to almost 100% (Norton et al., 1978) in sheep. It has been found in growing beef steers that forage diets, e.g. alfalfa hay, result in higher proportions of saliva entering the gut (36% of GER) (Taniguchi et al., 1995) compared to high concentrate diets (17% of GER) (Guerino et al., 1991). Thus the fore-stomachs are important for the anabolic salvage of N, however, this depends on the type of feed ingested (and animal species). Small intestine Also the small intestine contributes to the anabolic salvage of N. It has been found in sheep that 37 and 48% of the total GER of urea entered the small intestine in case of grass silage and dried grass, respectively (Siddons et al., 1985). However, the quantities of anabolic N formed may by small, e.g. because ammonia production seems to exceed urea entry across the small intestine, although this depends on the type of feed ingested (Lapierre and Lobley, 2001). Hindgut Likely most microbial protein synthesized from urea that enters the hindgut is excreted. All the evidence so far would suggest that hindgut usage of urea involves only catabolic fates, at least in terms of amino acids supply to the animal (Lapierre and Lobley, 2001). Fate of urea that enters the digestive tract Urea that enters the gut by means of saliva or flowing through the gut wall can be used for anabolic purposes or is transformed into ammonia and returned to the liver (Lapierre and Lobley, 2001). Much of the NH3 in the GI tract is reabsorbed and used in the liver for the synthesis of glutamate and glutamine, and then a variety of other nitrogenous compounds (Bender, 2008). Urea-N that entered the gut contributed for 33% of the rumen ammonia flux in sheep offered dried grass, while this percentage was lower in case of grass silage (Siddons et al., 1985). Lapierre and Lobley (2001), based on several references, summarized that sheep, dairy cows and growing steers have a efficient reuse of N because urea-N atoms can return to the gut on more than one occasion. This increases the overall probability of appropriation towards an anabolic fate. This multiple-recycling process can result in improvements of 22 to 49% of GER used for anabolic purposes in both cattle and sheep (Lapierre and Lobley, 2001). A substantial proportion of urea that enters the digestive tract is returned to the body as ammonia in both sheep (32 to 52%; Sarreseca et al., 1998) and cattle (26 to 41%; Archibeque et al., 2001). This means that a large proportion of net ammonia absorption across the PDV is due to recycled N, rather than arising directly from ingested N. These anabolic and ca tabolic fates of urea then explain why net appearances of amino acid-N and ammonia across the PDV can equal or exceed apparent digestible-N (Lapierre and Lobley, 2001). The net result of all these N transactions is that the apparent conversion of digestible N into net absorbed amino acid N can be high, with individual values of 27 to 279% calculated for both cattle and sheep. These efficiencies are lower (24 to 58%) when other inputs are considered, mainly the urea-N inflow into the rumen. Apparent digestible N represents the net available N to the animal and thus the amino acid absorption cannot normally exceed this unless other N sources like amino acids obtained due to catabolism (released on a net basis during submaintenance intake) or urea recycling. N recycling via the digestive tract increases the opportunity for catabolism N to be reconverted to an anabolic product. This recycling can be considered analogous to the synthesis and breakdown of proteins within tissues, where th e dynamic flow maintains metabolic fluidity with minimum loss (see figure †¦; Lapierre and Lobley, 2001). SUMMARIZED UREA RECYCLING KINETICS Thus, urea-N kinetics can, as an approximation, be considered as a mechanism, where hepatic synthesis is similar to digested N, with one-third lost via the kidneys into urine, while the remaining two-thirds is returned to the digestive tract. Half of this is then reconverted to anabolic N (mainly amino acids) that can be reabsorbed and used for productive purposes. Most of the remaining half of GER is reabsorbed as ammonia that is reconverted to urea and can be further re-partitioned between urinary loss and GER (see figure†¦). The process thus allows conversion of a catabolic products (urea-N) into anabolic forms, contains these for longer within the body, and provides the animal with increased opportunities to utilize products derived from dietary N (Lapierre and Lobley, 2001). Figure†¦ Urea recycling: values in circles represent the fraction of hepatic ureagenesis destined either for urinary output or to gut entry rate (GER); values in rectangles represent the fractions of gut entry rate lost in feces, returned as ammonia to the hepatic ornithine cycle or converted to anabolic products (mainly amino acid N). Thus, on average, 33% of hepatic urea-N flux is eliminated in urine while 67% enters the various sites of the digestive tract. Of this latter N, 10% is lost in feces, 40% is reabsorbed directly as ammonia, while the remaining 50% is reabsorbed as anabolic-N sources (mainly AAs). Data are simplified means for steers, dairy cows and sheep (from Archibeque et al., 2001; Sarraseca et al., 1998; summarized by Lapierre and Lobley, 2001) Efficiency of N utilization In both cattle and sheep, the inefficient use of intake-N is associated with large ammonia absorption representing on average 0.46 and 0.47 of N available from the lumen of the gut (digestible N plus urea-N entry across the PDV) (Lapierre and Lobley, 2001). As mentioned earlier, one strategy is to reduce the amount of N directed towards ammonia absorption and hepatic ureagenesis, but the situation is more complex than that. The target of reduction of ammonia absorption has to be integrated in a wider context where this decrease would result 1) from a smaller degradation of dietary N into the rumen or 2) from an increased utilization of rumen ammonia for microbial protein synthesis. Lowered N degradation can result from diet manipulation. Lapierre and Lobley (2001) summarized from several studies that cattle fed concentrate-based diets had decreased ammonia absorption, both in absolute amounts and relative to digested N, compared with forage rations. Increased utilization of N for bac terial synthesis can also be influenced by dietary manipulation, particularly provision of additional energy. From several studies, it can be concluded that supplements of rumen fermentable energy sources increase the transfer of urea into the rumen, and therefore the capture of dietary N and GER into anabolic products, mainly amino acids. However, there appear to be upper limits to the overall efficiency of the process (Lapierre and Lobley, 2001). The limited data available suggest that a maximum of 50 to 60% of dietary N, or 70 to 90% of apparently digested N, will be converted into amino acids released into the portal vein. Energy sources may also improve utilization of dietary and urea-N by less direct means, e.g. by energy-sparing effects within the cells of the gut tissues rather than alteration of rumen fermentation (Lapierre and Lobley, 2001). Intrarumen recycling Recycling of N can also occur within the rumen, due to the presence of proteolytic bacterial and protozoa. These graze and digest the rumen bacteria, increasing ammonia content and release within the rumen, and reducing microbial N outflow within the rumen because of increased recycling of bacteria (Lapierre and Lobley, 2001). Thus changes in the microbial population of the rumen can have substantial effect on anabolic N flow. Such modifications of the rumen microflora may contribute to the differences in N recycling and conversion to amino acids that occur between diets and animal species (Lapierre and Lobley, 2001). Amino acid supply In many circumstances, inefficiencies for conversion of feed N to animal protein may not be a feature of total amino acid supply, but rather depend more on the profile of absorbed amino acids. Hereby you can think of e.g. limiting essential amino acids. In short the definition of urea recycling is: the flow of urea from the blood into the digestive tract so that urea nitrogen salvage could happen. Figure †¦ Use of [15N15N] urea and isotopomer analysis of urinary [15N15N], [14N15N] and [14N14N] urea to quantify flows and fates of urea that enters the digestive tract. Part of the infused [15N15N]urea enters the digestive tract were it can be excreted in the faeces or is hydrolyzed to [15N]ammonia. This latter is either used by the microbial population to synthesize bacterial proteins ([15N]) or it is absorbed directly as [15N]ammonia. [15N]ammonia is removed by the liver were [15N14N]urea is formed. The ratio of [14N15N]:[14N14N]urea in the urine reflects the proportion of urea flux that is converted to ammonia in the digestive tract and returned directly to the hepatic ornithine cycle (Lapierre and Lobley, 2001). The utilities of urea recycling Both ruminants and non-ruminants, including omnivores, have a mechanism in which urea produced by the liver can enter the intestinal tract and where it is used for microbial protein production or urea production. However, the amount of urea recycled in ruminants is in much larger proportions compared to non-ruminants, which emphasizes the importance of urea recycling in ruminants (Lapierre and Lobley, 2001). Next to reducing feed costs (due to the lower dietary N contents required), there are three important reasons to obtain a good and efficient urea recycling in ruminants (Huntington and Archibeque, 1999): Maximization of the microbial functioning in the rumen; Optimization of the amino acid supply to the host ruminant improvements of adaptation; Minimization of the negative effects of nitrogen excretion into the environment. Maximization of microbial functioning In ruminants, synthesis of urea by the liver can exceed apparent digestible N. This would result in a negative N balance (even at high intakes) if no salvage mechanism existed to recover some of this N (Lapierre and Lobley, 2001). Recycling of urea synthesized in the liver can provide a substantial contribution to available N for the gut. Lapierre and Lobley (2001) summarized that this can increase the digestible N inflow from 43 to 85% in growing steers, 50 to 60% in dairy cows and 86 to 130% in growing sheep. Moreover, in veal calves shifts the major origin of absorbable amino acids in the small intestine after weaning from milk protein to microbial protein (Obitsu and Taniguchi, 2009). With this, it is important to realize that a higher level of urea recycling results in a higher production of microbial protein. This protein source will be largely used for anabolic uses and performance which will result, on the long term, in improved production efficiency (Lapierre and Lobley, 200 1). What urea-N recycling does is to increase N transfers through the body to convert more of the N into anabolic form and thus acts as a conservation mechanism. Therefore, the combined inflows of dietary N and urea GER can be considered analogous to protein turnover within the body, where the anabolic and catabolic processes of synthesis and degradation greatly exceed inputs (intake) and outputs (oxidation and gain). This is believed to provide an overall plasticity to allow rapid response to any challenges or changes in metabolic status. Optimization of amino acid supply adaptation As a consequence of the salvage mechanism to recover some N, nitrogen and urea recycling in ruminants are important regarding the adaptation to different environmental (living) circumstances but mainly to nutritional conditions. Examples are periods of dietary protein deficiency or an asynchronous supply of carbohydrates and proteins (Reynolds and Kristensen, 2008). Ammonia and microbial protein produced in the gut and urea synthesized in the liver are major components in N-recycling transactions (Obitsu and Taniguchi, 2009). An increase in the total urea flux, caused by the return to the ornithine cycle from the gut entry, is considered to serve as a labile N pool in the whole body to permit metabolic plasticity under a variety of physiological (productive), environmental and nutritional conditions (Obitsu and Taniguchi, 2009; Lapierre and Lobley, 2001). Therefore, ruminant species have different characteristics of their urea recycling due to different living conditions varying from tropical conditions with poor quality feed to intensive systems in temperate/cold conditions with high quality feed. High ambient temperatures seem to increase urea production but reduce urea gut entry (Obitsu and Taniguchi, 2009). Minimization of N excretion into the environment Finally, a more efficient urea recycling in ruminants results in a less urea-N excretion in the urine. This is will minimize the negative effects of nitrogen excretion into the environment (Huntington and Archibeque, 1999).

Produce Business Information for Management

Produce Business Information for Management LSG Sky chef have more than 300 airlines in whole world and it includes 214 airports which regulate 200 customer services centers in the 51 nations and they produce and prepare the food around to 591 million in a year. LSG Sky Chefs officially newly open in Auckland, New Zealand. The customer service center was built based on a long-term agreement with Air New Zealand. This building located on 2,500 square-meter production area where near to 500 employees produce 17000 meals and some 7000 fresh-food products each day for international airline customers like Air New Zealand, Emirates, Korean Air, LAN Airlines, Qantas, Singapore, Air Calin and Virgin Australia, Qatar Airlines, Emirates and China Southern Airlines as well as for local retailers. I am the Administrator Manager in LSG Sky Chef Auckland. Purpose of Information: Information is very important for an organisation to perform their smooth functions and working. It depends and relates with different level of the firm and it helps through providing the data to the employees who are working on different levels of organisation so that decisions can be made to ensure that the business remains competitive and successful. Information has been created to support the whole range of administration of organisation. It can be seen in all parts of the world an all types of industries both public and private sector.   It helps the organisation for take good decisions which helps for data storage and proper management. Scope: The scope of the business information is very wide. Form: The forms of information in the organization are written below:- 1.Oral 2.Written Oral: LSG Sky Chef is a big industry who prepares the food for airlines. It Has many source for information. Oral is one of the forms of the Information, in which information shared with verbally with other staff and departments. Written:- By writing we can shared the information with other departments of LSG Sky Chef. Written communication is other form of business communication. It is important for LSG Sky Chef and managers create written communication skills for touch with other employees and visitors. Structure: Structure can be divided into below categories:- Financial, Graphical, Hand Written, Filling the Forms, and Word Information. Financial: Structure of information of LSG Sky Chef creates in the shape of money as well. Many documents related with the finance given the information of the funds, Budget, Turn Over of the LSG Sky. Graphical:- Graphical information also gives many information related with LSG Sky Chefs Profit and Loss year by year. Hand Written:- Hand Written also the other way for gives the information to other employees and departments of LSG Sky Chef, in which they shared information with hand written notes. Filing the Forms:- Internal Forms, Enquiry forms gives many information about the LSG Sky Chefs Structure. All departments have different forms of source of information which are connected with their work. Word Information:- LSG Sky Chef provide many information about their working on the Internet and Online. Website of the LSG Sky Chef also gives much information about their working of departments. It may be relates with internal and external information. Presentation:All the business information is present and shows to other people in the organization by arranging the meetings and it is perform through the Internet, E-mails and Templates and Notices etc. Meeting: Head of departments and   Manager hold the meeting for discussing the issues of the LSG Sky Chef, in which they get the information related with work and solve the issues face to face. Internet: Internet provides many information about the LSG Sky Chef. On internet we can also see the other branches of the LSG Sky Chef in the other countries. Notices:- Notices on the Walls and Notice boards also provides the information about the present situation and new notifications of the LSG Sky Chef to the employees of the related departments. E-Mails:- Through e-mails LSG Sky Chefs employers and employees remain in the touch of the new regulation and new changes in the information of the Departments. Resource of Information:- We can get the information from many resources and measures which includes Internet, Personal meeting   and media. Internet: Internet provides many information about the LSG Sky Chef. On internet we can also see the other branches of the LSG Sky Chef in the other countries. Personal Meeting: Head of departments and   Manager hold the meeting for discussing the issues of the LSG Sky Chef, in which they get the information related with work and solve the issues face to face. SECURITY, INTEGRITY AND CONFIDENTIALITY: Integrity: Data of Information cannot be changed before the approval of the higher authority or Administrator of the Organisation because it always being a matter of respect and integrity of the organisation. It always checked and assessed by only an authorized person or member of upper authority of organisation with approval of the organisation. Confidential: All the information always remains confidential. Information always based on external and internal. The internal information should not be disclosed to anyone. LSG internal information always be confidential, they cannot share with other persons. Internal Information includes Finance, Future plans. Security: There is always security for the Information; it should not be share with any one. The term information security is always protected by harsh measures which always frequently checked and changed on time to time. There is confidential information which cannot be shared with anyone except higher management of the company. Different and most effective software are used to protect the information of the organization. All staff of the LSG Sky Chef always kept their stuff with proper care and security. All rooms are secure with proper access cards. No other visitors can enter in LSG Sky Chef Building without proper ID card or authority. AUTHORIZATION, CIRCULATION, FILING AND ARCHIVING: Authorization: Only authorized persons are allowed to keep the information and they have passwords for dealing with such kind of information.   Encryption is the most effective way to achieve data security. To read an encrypted file, you must have access to a secret key or password that enables you to unlock and open it. In LSG Sky Chef all security lockers and doors and computer access always be opened in emergency in the presence of the Head of Departments of the LSG Sky Chef. Only during their presence gives the authorization to open the lockers in the emergency. When information is saved in computer, and then it should be protective with password. Then the folder where it is made must have a password and this password always remain with authorized person. Circulation: Circulation is the processing of information to all the staff members in the organization. Circulation of the information needs: Human Resource Material to circulate Documents Technology Computers, Emails, Etc. Filling: Filing the information is to store information for long time for company needs. An Organization needs to keep data for future reference and data is stored in Computer hard disk or server. Paper documents filed in the files and kept in the safe and secured room. One can also select online storage capacity to store information data online. Milestone: Milestone for information needs depends on nature of business information and its scope. We have to check the information on every interval. For a large organisation the information scope is unlimited and the company may have milestone on the large scale. Milestone can be checked by the nature of information, if the information is related with finance then the milestone for this information are 5-6 times in a month. Task 2 Internal Sources of Information The sources of information that which relates with internal matter of the LSG Sky chef is called Internal Information.   There are different types of internal information such as financial, personnel, marketing, purchasing, sales and administration. Internal information sources can be defined as follows: Financial Information: Money related information is identified with the execution and benefit and loss of the organization. This information will incorporate on the amount you pay to staff of the LSG SKY Chef, the expenses of rates and the charges that you pay as a business. Personnel Information: Personnel information is information held by the company on their employees. Every worker of the LSG Sky   expert   much learning about their territories. This information must be unreservedly accessible to the representative at whatever time that they ask for it. Faculty information can be utilized to screen to what extent a representative has worked for an organization and in the event that they are qualified for a pay increment because of this in view of the LSG Sky Chef strategy. Marketing Information: Marketing information is used by the market team to identify what products or services offered by the business are most successful. The marketing team can collect information from different departments such as sales to promote certain products or services based on current success rates Sales Information: . This information needs to be passed to the financial controllers of LSG Sky Chef to ensure that the cost of your good or service is less than the sale price Administration Information: Administration information links very much with personnel information but also involves communicating with external sources and storing information on customers to build successful relationships with them. Bottom of Form External Sources of Information External information sources are: Government, trade groupings, commercially provided information, database and research. Government: Information provided by the administration is certainly originating from a solid source as this is the administering body that they business works inside. LSG Sky gourmet experts additionally have the control of the legislature. Government gives all offices to the LSG Sky Chef. LSG Sky culinary expert need to utilize vital legitimate data from the Government to help maintain the business effectively and lawfully Trade Groupings: A trade grouping is a group of businesses that operate within the same sector and not within the same location. Many outside business are dealing with the LSG Sky Chef and they provide all food material. Databases Research: Companies can research information that might help them increase the sales and level of interest in their business.. LSG Sky Chef can make money creating this information by analyzing currently available sales stats in particular airlines. Task 3 Review of Sky Chef (Sky-Chefs-Inc./reviews?fcountry=NZfloc=Auckland%2C+Auckland) Approved Certificate NEEDS OF THE COMPANY Company needs some upgrade machines which help the company to finish the product in effective and efficient way. We have to increase the storage facility and for that we have to get some extra place. And secondly increase parking space. Also need more staff for working moreover, need furniture for sitting? POLICIES   Ã‚   All information is recorded and authorized by depot manager and also under the company policy. Every document is kept and backup file is ready. Whenever repair action is needed it must be done as soon as possible because it can damage the quality of product. And most important policy is the privacy policy. All the members have to contact daily and give feedback to everyone. CONCLUSION AND RECOMMENDATION Our Business is growing very well. Because, suppliers and buyers feedback is good, no complaint of in a service and product. The future of the Companys safe from financial point of view. Recommendation to this company is just to improve the marketing and communication strategy as more advertisement should be done, comes out with more offers. We are making more name and fame in a market.

The Stranger and The Guest Essays -- Character Analysis, Daru, Meursau

French playwright Albert Camus once said, â€Å"Nobody realizes that some people expend tremendous energy merely to be normal.† In The Stranger and The Guest the overarching theme that those who do not conform to typical societal values and do not adequately relate to others are appraised as a threat to society as a whole. In both works the protagonists isolate themselves, and society isolates them because of their non-conforming beliefs. Both Daru and Meursault are not able to accept the abstract ideals of society, and prefer isolation. For them relating to the physical world is much easier to relate to because it is concrete and definite, rather than the ambiguity of the moral ideals held by society. As a result of this objection to society they become indifferent and detached from societal expectations, intern this allows both protagonists to defy the rules of society, and expunge their innate flaws. In the Guest, Daru constantly observes the landscape, especially the sun and the snow on the rocky, empty plateau. Daru discusses the burning of the sun â€Å"the earth shriveled up little by little, literally scorched every stone bursting into dust under one’s foot† (Guest 304). Despite the debilitating drought, followed by unhelpful snow around home, Daru does not complain, but instead observes and respects the landscape for being his only home. Daru does not associate his home with family or friends, rather with the physical qualities of it. The schoolmaster is like â€Å"a monk in his remote schoolhouse, nonetheless satisfied with the little he had and with the rough life† (Guest 304). Even though he is isolated and lives in a secluded area, he enjoys the quiet and solitude in which he is liberated from being at a close proximity to s... ...ecause he believes that society’s laws are flawed. Meursault and Daru are both considered outsiders of society because they are not able to understand the other characters in the story. This is because each character represents an aspect of society, like Balducci in the Guest, and everyone in the courtroom in The Stranger represents the law and justice system. Camus uses the actions and words of seemingly unimportant characters to allude to the flaws and problems of society. In both works of Camus, the protagonists view the other characters in the story from an outsider view, allowing for a new perspective in which society and its problems can be assessed by the reader. By making the protagonists detached from society, one can truly see the underlying issues within society. That is why the isolation and alienation of Meursault and Daru are crucial in Camus’ works.

Louis Riel: A Summary of Man :: Riel

Riel A Summary of Man Author: J. A. W. The Canadian hero Louis Riel shows mankind that life is fraught with controversies and battle with establishment. Moreover, establishment is the very ruin of Mankind. Riel's live was in more ways parallel to the human life cycle than one would guess. From the birth to the death of the notorious Riel, we can see how little control an individual really has over life. Louis Riel started out life living in the sticks far from 'civilization,' caring parents, who taught him the basics of life, raised him. His early home was simple, uncomplicated, his family farmed and hunted on the side to make a living. Like the hunter/gatherer people in prehistoric times, as these people lived mainly of the Wooly Mammoth1, so lived Riel's people of the giant buffalo herds, both people depending with their very life on these beasts. Just as the sudden extinction of the Wooly Mammoth complicated things for early mans' hunting habits, politics complicated Riel's outlook on life. Life got swiftly more complicated as Riel grew up. As the country came into the hands of "civilized people", it's people were forced into a lifestyle which was more complicated than the hunting and gathering lifestyle the Riels and other Metis families were used to. Establishment is the biggest complication in life, Riel fought this all his life, in the end it won. What advances did civilizati on make in this killing? It benefited them little other than the satisfaction of routing their enemy. Are people satisfied; was that the end? That remains to be proven; people are still fighting to gain amnesty for Riel. Life did not stay simple for people, problems started. As people established customs and started to stray from the hunter-gatherer society things got more complicated. Slave labor was one of the prominent drawbacks of people establishing new cultures. People needed slaves to build the huge monuments that they used to show their power and their allegiance to their Gods. The huge prehistoric stone calendar called Stonehenge2 may be the first example of slave work ever built. Canadians built up the West using methods that were essentially the same; they actualized it at the cost of the Metis' and Natives' lives and their livelihood. Riel's people, because they learned to depend the staples they could get in trade for hides and pemmican, were slaves of buffalo hunt and fur trade, thus slaves of the whites.

Links in Virtual Space Essay -- Internet Web Cyberspace Papers

Links in Virtual Space Imagine a virtual community of more than 2.7 million residents. Individuals are almost always up-to-date on what their friends are up to and often converse with them on a daily basis, even if they live halfway across the world. They often meet others through mutual acquaintances or shared interests and can develop fast friendships. Communication is quick and easy; within minutes, one can publicize an event, engage in a debate, or publish a piece of writing, all without leaving the house. The community is LiveJournal, an online network of individual journals. A new user creates an identity (also known as a username), selects a journal layout and color scheme, and fills the journal with entries just as one would with a paper journal - except these entries are typed, allowing the user to add font styles, hyperlinks, and even graphics. LiveJournal (LJ) users are allowed to submit any number of entries, any time, any length. They will recount recent events, rant about their day, or spill out whatever it is they're thinking at the time - all things typical of a generic paper diary. However, what users may or may not be aware of is the possibility that the versatile online atmosphere of LiveJournal causes them to be less concerned with privacy and to write more for an audience than for themselves. Although each user ultimately determines the purpose of his or her journal, LJ developers immediately push the site's social aspects. Its frequently asked questions section answers the most generic query, "What is LiveJournal?", with the following paragraph: "LiveJournal is not just an online journal; it's an interactive community! You can meet new friends, read and comment in other journals, and interact wi... ...nabox/179565.html. "LiveJournal.com Statistics." LiveJournal. Accessed 4 April 2004. http://www.livejournal.com/stats.bml. "Niel." "I hope this helps." [Weblog comment.] 17 March 2004. "LiveJournal Survey." Lauren LaLonde. LiveJournal. 16 March 2004. http://www.livejournal.com/users/mooinabox/179565.html. "Rhi." "One of my friends†¦" [Weblog comment.] 16 March 2004. "LiveJournal Survey." Lauren LaLonde. LiveJournal. 16 March 2004. http://www.livejournal.com/users/mooinabox/179565.html. "Sarah." "from ann arbor/ypsi group†¦" [Weblog comment.] 17 March 2004. "LiveJournal Survey." Lauren LaLonde. LiveJournal. 16 March 2004. http://www.livejournal.com/users/mooinabox/179565.html. "Shawn." "Came here via†¦" [Weblog comment.] 18 March 2004. "LiveJournal Survey." Lauren LaLonde. LiveJournal. 16 March 2004. http://www.livejournal.com/users/mooinabox/179565.html.

Examination of the factors that contribute to depression among young women aged 15 to 25 of age in the UK

Abstract This dissertation identifies the factors that contribute to a mental health problem (depression) among young women 15 to 25 of age in the UK. The literature review revealed that the young women aged 15 to 25 are exposed to the risk of being depressed as a result of the interplay between biological and environmental factors. Furthermore, the rates of depression were found to be higher in the women population compared to men. The study also reveals that depression in the young women of this age bracket has negative effects on their family and friends. Although the family members and friends are always willing to help their loved ones recover from mental health problems they are prevented from doing so because of their lack of knowledge and skills in handling depression. As a result, depression ends up disrupting the relationship between the patients and their loved ones who equally end up being distressed as well. The findings reveal that the government should increase the funding on i ts programs and consistently review the performance of the policies in order to correct any mistakes in time. Introduction The main purpose of this study is to review literature on the factors that contribute to depression among young women aged 15 to 25 in the UK. The study will explore the impact of the patient’s condition on the family members and friends, and evaluate the effectiveness of the different initiatives to support young women with depression. The study carries out an extensive review of academic articles and will access all available data to discuss the research objectives. Additionally, it will perform an appraisal of the findings and results obtained from related literatures. Thereafter, a conclusion will be provided on all issues deliberated in the study, and then a recommendation will be given for the public education and possibly for future mental health research project among young women in the United Kingdom. Background and Rationale for the study The World Health Organization (WHO) defined mental health as a state of well-being in which an individual realizes his or her own abilities, can cope with the normal stresses of life, can work productively and is able to make a contribution to his or her community, whilst, mental problems or illness refers to conditions that affect cognition, emotion, and behaviour for example, schizophrenia, depression, and autism (Manderscheid et al, 2010). Women are more likely to suffer from depression compared to men. Brady (2013) confirmed that the investigation of national mental health surveys have shown that psychological disorders are 20% to 40% likely to occur in women than men. Walsh (2009) claims that this disparity is due to many elements, as studies have given a number of factors have been responsible for the cause of mental health problems among women in the UK; some of the influences include the increasing responsibility of women performing multiple roles in the society, such as care ers, homemakers and breadwinners. Seeman (2006) stated that the care giving role of women, which sometimes extends to spouses, children and the elderly, may induce increased stress and possibly cause mental health problems. Likewise, the associated issues of pregnancy and child-bearing are an additional consideration responsible for a high rate of mental health problems among women (Kidd et al, 2013). Ussher (2010) notes that the issue of domestic violence is also a contributing factor because women have depression or mental health problems because they have been subjected to domestic violence. These women sometimes find it hard to go for counseling as a confidential and safe means by which they can outlet their feelings. There are very few studies that have identified the relationship between mental health problems among young women and depression; this supports studies that have linked stress as a catalyst responsible for mental health problems amongst young women (Pratt et al 201 2). Weich (2004) confirmed that some UK based studies have reported an excess in the prevalence of the most common mental disorders of anxiety and depression. The cost of treating depression and other mental problems is a big financial burden to the government. The Centre for Mental Health (2010) concluded that mental problems have not only a human and social cost, but also an economic one, with wider costs in England amounting to ?105 billion a year. Rosenfeld (2009) asserts that very few studies have focused on the causes of depression among young women in the age group of 15-25. Most studies focus on depression on women, men, or adolescents without necessarily narrowing down to young women (Rosenfeld, 2009). The rationale for this study is to identify the causes of depression among the young women aged 15-25, evaluate the effects of depression on the family members and friends, explore the government policy and interventions and then offer recommendations on how to protect the yo ung women from depression. The study of depression in young women is important because the depression suffered at this age group has a direct effect on the future lives of these women (Thomas et al 2008). It is therefore important to look into ways of protecting them against depression because this will not only save the government money that is currently being used on treatment but also ensure that the young women enter the early adulthood stage with a strong mental ability. To the healthcare profession, this study will be helpful in the treatment of depression through making maximum use of preventive measures and formulating a basis for further research on ways of reducing the rates of depression among women aged 15-25. Aims and Objectives The primary aim of this project is to review literature on the factors that contribute to depression among young women aged 15 to 25 in the United Kingdom. The objectives of the study are as follows: To identify and understand the risk factors responsible for depression as a mental health problem among young women aged 15 to 25 in the UK. To examine the impact of depression on the family and friends of the depressed persons To investigate ggovernment initiatives that support young women with depressionEthicsThis study addressed ethical and anti- oppressive issues that relate to research and practice. It adhered to all the ethical principles that guide the use of secondary data. The review was conducted with an interest of finding ways of improving the lives of young people with depression through evaluating ways of reducing the causative agents and providing care for the already depressed population. The findings are meant to benefit both the depressed young people and form a basis f or future research. Literature ReviewMethodsThis review followed an inclusion and exclusion criteria in determining which articles and books to review and which ones to ignore based on the relevance of their content to this dissertation. The journal articles were chosen from EbSCOhost, BNI, MEDLINE, EMBASE, CINHAL, government published documents and policy. Simple electronic database search was then done using the key words as a guiding criterion. All the journals and books were screened by reading the titles, abstract and in some cases full text in deciding which ones were suitable for this research. The key words for the search were â€Å"mental illness, young women, depression, and government policies to address depression†. The database search depended on wildcards and keywords in looking for information in the abstracts, title, subject heading, and full text. The words were used separately and then in combination to ensure that as many relevant articles are reviewed. The criteria for inclusi on and exclusion of articles and books The method for selecting articles made use of the inclusion and exclusion criteria to ensure that the search generated the best possible articles and books. The inclusion criteria targeted the articles that cover prevalence of depression among women, early adulthood, policy intervention in the United Kingdom, peer reviewed and possible methods of dealing with depression. The exclusion criteria on the other hand included the articles and books published prior to 2001, generalized the youth without separating young women from women, only included children under the age of 15, focused on bipolar mood disorder, studies with small sample sizes (less than 50), and those involving non representative samples like the ethnic minorities.ResultsA total of 100 citations were considered for the research, out of which 30 duplicate citations were filtered out. The remaining 70 citations were then screened using the inclusion and exclusion criteria outlined above. 50 articles were retained for inclu sion and the other 20 were excluded from the study. Therefore, this review is based on a sample of 50 citations. The details of the review are availed in the subsequent sections of this literature review. The articles were then grouped into those that cover the general correlates of and prevalence of depression, those that cover young women below the age of 30, and finally those that cover young women still under the care of their parents. Among the 50 citations considered for review, only a small percentage was longitudinal by design. The samples had different sample sizes with the least having 50 and the most having 20,000 participants. General correlates and prevalence of depression The findings of this review reveal that in the cases where the articles made comparisons between the males and females, women were more likely to be affected by depression compared to the males. Out of the 10 articles that compared the two sexes only three posted a different result. The three articles did not find any significant differences in the prevalence rates between young men and young women. The other seven articles all concluded that women are more vulnerable to depression than men. The prevalence rates ranged from as low as 4.3% to a high of 49%. Factors that contribute to depression among young women 15 to 25 of age in the UK Lundt (2004, p. 67) claims that in addition to women having higher rates of depression than men, many features of depression differ for women when compared to men. These differences include factors like the likelihood of occurrence, risk factors and the symptoms of depression. This literature review reveals an overwhelming support for a multidimensional model of the risk factors for depression in women with a complex relationship being exhibited between life stress, social, biological, sex role socialization and developmental factors. Hales (2008, p. 33) asserts that currently, the exact neurophysiological mechanisms surrounding depression have not yet been identified although stress appears to play a crucial role in the onset of depressive episodes particular at the initial stages. While the conventional perception of depression supports biopsychosocial model of risk factors, more contemporary conceptualizations and research emphasize on the impact of the sex role socialization (Tho mas, et al 2008, p. 41). The societal gender expectations have a direct influence on how to deal with depression. The women who are forced to adopt female roles that are more stereotyped often experience more depression compared to the ones that are not exposed to such hostile environments. Ussher (2010, p. 13) also adds that women are also more likely to make complex inferences and engage in more ruminative self-focus and this may maintain or even aggravate depression. Walsh (2009, p. 66) notes that there is no single theory explaining the gender differences in depression. In fact the different rates of depression are as a result of multidimensional and interactive issues that are functions of idiographic factors. Rosenfeld (2009, p. 76) supports this further by asserting that integrative biopsychosocial theories of depression have been espoused by many different theories. They note that there are five major categories of risk factors which are: Biological, Life stress, Sex role so cialization, Societal/Social and Developmental The interactive model of risk factors is an expansion of the Worrel and Remmer (1992) model (White, & Groh, 2007, p. 65). All the five factors are discussed in discrete sections below for purposes of clarity although in reality most of these factors are interrelated and involve more than one factor at a time. It is for this reason then that some factors will appear in more than one section. Biological Factors In the past, most scholars held the assumption that there were two subtypes of depressions, neurotic and endogenous (Stahl et al. 2003, p. 56). The endogenous depressions were believed to be driven by purely biological factors whereas the neurotic depressions were thought to be functions of interpersonal and intrapersonal factors. However, more recent research shows that very few depressions are purely biological and there is a general consensus that most depressions have a biopsychosocial basis (Savoie et al 2004, p. 29) Although genetics play a significant role in unipolar depression, heredity is not an important factor as it is in bipolar depression. Depression affects women throughout their lives and it is caused by a combination of different factors that range from hormonal, pregnancy, postnatal to biological factors (Paxton, & Robinson, 2008, p. 16). At a later stage in life women may also suffer from depression caused by menopause. These are the factors that make women more vu lnerable to depression than men. Additionally, women are more likely to be diagnosed with depression in their early lives than men. Nimrod (2012, p. 43) found that females start experiencing depression in their early adolescence. The study highlights that depression can occur in the young women and puberty increases the risk. This assertion was supported by Greenblatt (2011, p. 45) who claims that the depression in women mostly starts at puberty. The hormonal levels at puberty are a major cause of depression in young women. The changes in oestrogen and androgen are more responsible for the depression than puberty itself. Hales (2009, p. 77) asserts that this view is consistent with the fact that depression can be as a result of hormonal changes that are related to the reproductive system of women. This is particularly evident in the young women who often complain of both emotional and physical premenstrual symptoms. The young women may also suffer depression during pregnancy. Erland sson and Eklund (2006, p. 32) claim that while pregnancy does not necessarily cause depression, pregnant women who have a history of depression are more likely to suffer relapses because of their reluctance to use antidepressant medication. This thought is supported by Castle et al (2006, p. 61) as they highlight the implications of managing and treating depression in women. Their research revealed that although many women are often reluctant to take medication during pregnancy, the effectiveness of using antidepressants outweighs the consequences of untreated depression on both the child and the woman. As such, their research outlines the importance of the role of nurses, health visitors, general practitioners, mental health practitioners and the other health professionals in educating the young pregnant women and their families. Additionally, the research also highlights the importance of taking the risks of managing and treating depression during pregnancy into consideration as w ell as empowering the young women to make decisions based on the best guidelines and available evidence. However, every pregnant woman must be considered differently and individually because there are many factors that influence their decisions on whether to use the antidepressants or not. Sleath et al (2005, p. 47) say that additional information is required by both pharmacological and non-pharmacological treatments and that all medical practitioners must always weigh up the different treatment options available as well as the wishes of the patient before making any decisions. In fact this is the reason why Pestello & Davis-Berman (2008, p. 15) asserts that current advice must be provided based on evidence based practice and practice guidelines. Mirowsky and Ross (2003, p. 55) claim that there is often an increased risk of depression after childbirth because of the hormonal changes in the postnatal period. During this time, there is often an influx of other factors like breast feed ing that may influence a young woman not to use antidepressants. Although infertility does not lead to depression, the young women struggling with infertility may be susceptible to depression. In fact Demyttenaere, De Fruyt, & Stahl (2005, p. 37) claim that depression may play a role in infertility. Some studies indicate a positive correlation between depression symptoms prior to attempting to conceive and infertility. However, the inability to conceive may lead to depression which may in turn affect the probability of being able to conceive (Ravindran, et al 2002, p. 99). Several other medical conditions like anemia, AIDS, Addison’s disease, cancer, diabetes, infectious hepatitis, influenza, systemic lupus, hypothyroidism, multiple sclerosis, ulcerative colitis, rheumatoid arthritis, hyperthyroidism, mononucleosis, and Cushing’s disease can cause symptoms of depression in young women (Pratt, et al. 2012, p. 21). Furthermore, other medical conditions like heart disease , asthma and hypoglycemia can equally cause anxiety like symptoms. Lazear et al (2008, p. 30) claims that there is a positive correlation between depression and coronary heart disease. Depression occurs with a high rate mostly after coronary heart disease. In fact recent research indicates that depression is a risk factor for coronary heart disease and a predictor of poor outcome (Eklund, Erlandsson, & Persson, 2003, p. 48). Life stress factors Hales (2012, p.50) claims that certain types of stressful life events eventually lead to depression in most young women. One of the possible reasons for the intermittent nature of depression is explained by the kindling hypothesis. According to this hypothesis, the strength of the association between stressful life events and depressive onsets decrease with an increase in the number of episodes (Eklund et al 2010, p. 82). It is the unspecified changes that take place during the repressive episodes either through learning or brain changes rather than the stressful life events that kindle future episodes. Erlandsson and Eklund (2003, p. 68) note that in people with recurrent depressions, the relationship between stress and depression declines progressively through approximately nine episodes and then stabilises through the future episodes. The stress diathesis theories of depression indicate that depression results from the way an individual interprets the life stressful events (Castle , Kulkarni, & Abel, 2006, p. 51). Hopelessness depression is a stress diathesis theory whereby an attributional style interacts with the negative style events to generate specific subtype of depression with symptoms of sadness, loss of motivation and suicidal ideation. In the context of this model, the internal factors (an attributional style) interact with the external factors (negative life events) to produce depression in the young women. Therefore, stress in womens’ lives has a direct impact on the levels of depressions. Caretaking and parenting demands on women often confer an increased risk for depression. Young women with children are particularly vulnerable especially for those that do not work outside the home (Duncan, 2004, p. 58). In fact, the more children in the house the more depression are reported. The responsibility of caring for the aging parents is often left to the adult daughters, which in turn increases their vulnerability to depression. Women seem to be more vulnerable to the negative effects of interpersonal relationships (McLeod & McLeod, 2009, p. 28). Women in unhappy marriages are three times more likely to be depressed than the single ones or men (McLeod & McLeod, 2009, p. 28). Women are more vulnerable to interpersonal violence than men are, and depression is a function of interpersonal violence (Beck, & Alford, 2009, p. 77). Depression can occur because of psychological and neurological changes caused by the interpersonal traumas. Smith & Elliott (2010, p. 44) claim there is a positive correlation between women with histories of childhood sexual and physical abuse and reversed neurovegatative depressive symptoms such as weight gain, increased appetite and hypersomnia, which suggests unique biological processes in trauma related depressions. Depression may also occur because of the effects of brain injuries suffered by battered women (Thomas, et al. 2008, p. 49). Sex Role socialisation Factors Certain types of stereotypical female personality traits as well as the gender role socialisation often contribute to the vulnerability of young women to depression. Weiten (2010, p. 37) claims that women with stereotypical beliefs on the gender roles of women and higher scores of measures of femininity are more vulnerable to depression. Furthermore, gender related personality traits like instrumentality are positively correlated to depression. The same is also true for socially influenced stereotypical female personality traits like dependency and passivity, which are conceptualised as mild manifestations of depression (Gotlib & Hammen, 2010, p. 22). Societal / Social factors Women are more likely to face lowered social status in work roles, family roles and community roles. Despite the gains, women have made both economically and socially, inequality between the sexes continues to persist in the society (Kittleson & Denkmire, 2005, p. 09). The reinforcement deficit theory postulated by Worrell and Remer (1992) indicates that depression is related to an unfavourable ratio between positive and negative person environment outcomes (Pettit & Joiner, 2005, p. 64). The low rate of positive outcomes is assumed to be caused by the increase in passive behaviour and dysphoric mood as the young women feel incapable of attaining personal goals leading to eventual withdrawal and despair. The inequity in family decision-making and access to family finance can cause women to feel powerless and unimportant, precursors to depression. Kantor (2007, p. 18) asserts that poverty is a pathway to depression. The majority of the people living in poverty in the United Kingdom ar e women and children. Dobson and Dozois (2008, p. 13) note that 10% of new cases of major depression are caused by poverty. The same is supported by Diamond (2005, p. 73) who hypothesises that depression is a function of financial hardships and poverty. Although gender differences in rates of depression do not differ by culture, the ethnic minority women and lesbians are at a higher risk because of the complexity and number of risks that they face on daily basis (Friedman, & Anderson, 2010, p. 63). The ethnic minority young women are more likely to be subjected to different socioeconomic factors for depression like ethnic/ racial discrimination, segregation into low status and high-risk jobs, lower educational and income levels, unemployment, single parenthood, poor health, marital dissolution and larger family sizes. Greenblatt (2011, p. 31) adds that being a member of a non-dominant group can also lead to experiences of discrimination and oppression, which are risk factors. Additi onally, intragroup and intergroup racism are also stressors that lead to poor health and psychological distress. Cultural role prescriptions for some ethnic minority women may at times lead to depression. For instance, for the Asian and British Indian women, the cultural norms of deference, passivity and courtesy may result in difficulties in self-assertion especially regarding issues of power consequently resulting in depression. Experiences of migration for any ethnic minority group may result in lack of social support, cultural conflicts, identity confusion, cultural adjustments, and feelings of powerlessness and diminished social status. Developmental Factors Gerrity et al (2001, p. 48) point out that prior developmental experience have a direct influence on the adult susceptibility to depression. This is particularly true for the individuals who have a history of neglect, abuse and parental loss as well as those that were brought up by depressed mothers. Additionally, the subsequent developmental transitions and the accompanying stressors increase the vulnerability of young women to depression. The developmental pathway of women often contain five major key points that begin when they start showing increased rates of depression in adolescence, continuing to the transitions on young adulthood, midlife and old age. Ussher (2010, p. 77) asserts that each of these transitions is accompanied by challenges and stresses. The intensity of these factors varies depending on the unique personality of an individual, social contexts, familial and social support, and life circumstances. One such interactive model indicates that girls arrive at the ado lescence stage with more pre-existing factors than boys do and these factors interact with social and biological changes of adolescence, which then extend into adulthood (Peacock & Casey 2000, p. 74). The young women in the age bracket of 15 to 25 are in the period of young adulthood. This period is a time of potential stress and strain for them because it is a time when they must make important interpersonal and vocational life choices that include decisions related to marriage and motherhood (White & Groh, 2007, p. 17). The young mothers with children at home face higher risks of depression. Epidemiological data indicates that the mid to late 20’s is the age at which women start experiencing depression because of the many decisions that they have to make (Stahl, et al 2003, p. 94). In the period of transition to adulthood, the women that were exposed to childhood adversities are more likely to be depressed compared to the ones that did not go through such terrible childhood s. The mid 20’s is the first time a woman must face the harsh realities of life in the context of the dreams and visions mapped out in the adolescence period. The discovery that adulthood is not as she expected often thrusts most women into despair and confusion. The fact that the young women are facing the challenges and stresses of adulthood for the first time in their lives makes them feel unprepared as the demands of adult life are at times very overwhelming (Ferentinos, et al. 2011,p. 63). These stresses make the young adult women vulnerable to psychological distress, particularly depression. Effects of depression on family and friends of the patients Weiten (2010) says that when a young woman gets depression, it does not affect her alone as it also has gross effects on their parents, siblings, friends and the whole family. All the people close to the individuals suffering from depression often get extremely worried about the patients. Beck and Alford (2009) claim that the worst part of it is that in most cases these people do not have the knowledge and skills to help the patients. This worsens the situation for the patients, as they feel helpless and in so doing adding more misery to the parents, siblings and close friends. Dobson and Dozois (2008) assert that the family members and friends get worried on the possibility of the young depressed women contemplating suicide because of their unstable conditions. In as much as they are always willing to help these young depressed women get back to the normal swing of things, the ways of doing it makes the whole thought a mirage. Therefore, they end up being very focused on them, alway s worrying for them and having difficult time connecting with the depressed young women because depression inhibits their ability to interact with other people. Depression hurts the young women both mentally and physically inhibiting their ability to work and function. The people who have affection for the young girls are often hurt by the experiences of their loved ones (Thomas et al 2008). Unlike the other physical illnesses, depression is not easily visible to people without prior experience. In fact, many people have no idea of its causes or treatment (Sleath et al 2005). The intangibility of the illness makes it very hard for the family and friends who are not able to feel or see the intensity of the suffering. Some family members and friends even deny the existence of depression because of the confusing nature of the illness. Castle, Kulkarni, & Abel (2006) claim that some family members and friends consider depression as a sign of personal weakness, while others often end up fighting alongside their depressed friends and family members. These too cases are both extreme and cause grief especially because the depressed young girls feel frustrated, misunderstood or overstretched to recover quickly. Demyttenaere, De Fruyt, and Stahl (2005) say that the symptoms of depression are very difficult to interpret. The young girls often get withdrawn and have little energy to perform ordinary daily tasks. Unfortunately, this is at times misinterpreted by the other family members as a lack of effort in helping in the daily house chores. Evaluation of initiatives for tackling the mental health problems among young women in the UK The purpose of this part of the dissertation is threefold: Make reference to some policies that touch on mental health of young women in the United Kingdom; Highlight some of the progress made by the government in helping the young people suffering from mental health problems; Identify the weaknesses and gaps in the policy and support and what should be done to improve their effectiveness. Owing to the large number of government policies on the young people, this dissertation will be highly selective in approach. INITIATIVES The National Service Framework for children, young people and maternity services policy contains the 11 standards that contribute to the mental well being of the young people. In 2007, the government developed the National Indicator Set to enable the central government manage the performance of the local government. These indicators were as follows: NI50, which monitors the emotional health of the children and young people; NI51 to monitor the effectiveness of government policy. The Children and Young People in Mind (CAMHS) made recommendations that highlight the role of all universal services like the police and midwives in promoting the mental health of children and young people. The government implemented two of its recommendations through the creation of National Advisory Council (NAC) and National CAMHS Support Service (NCSS). The role of the NAC is to hold the government accountable in ensuring that all the recommendations are met. The NCSS, on the other hand, was charged with the role of continually improving and sustaining service delivery. The New Horizons (2009) made mental health the responsibility of everyone. It required all the government departments to work as a team in the prevention of mental health problems and develop resilience in the households. It paid special attention to the need of improving transition from adolescence to adulthood and emphasised the importance of prevention of mental illnesses. In 2010, the Keeping Children and Young People in Mind applauded the need for the government to invest in the mental health and emotional well-being of the children and young people. The Progress Made The investment in CAMHS led to increased advocacy in building resilience, early intervention, general well being and the called for support from families. As a result, there was an increase in the number of professional staff to offer services to the young people (Ferentinos et al 2011). However, the progress was slower for the 16 and 17 year olds as evidenced by the increased number of young people of this age spending time in psychiatric hospitals. This implies that comprehensive implementation of CAMHS is not easy and will require more time and commitment from all the stakeholders. The Mental Health Promotion Driving Policy in the New Horizons is performing well although it is mainly adult focused which places the young women at an increased risk of being lost in the bigger agenda. The Challenges and Recommendations Most of the government policies on young people are properly aspirational although turning them into reality on the ground remains the biggest challenge. The process of implementation is very critical as it underlines the efficiency of the policies. It will be impossible to realise the vision of these policies without total commitment and consistent long term funding. This is why it is advisable for the government to look into ways of ensuring better management and leadership to ensure that these services reach the people as envisaged in the policies. Presently, there is still a gap in the logic on the empowerment of people, families and communities on taking care of mental health (Castle, Kulkarni, & Abel, 2006). Many people have gone through the process of intervention but the real solution lies on empowering individuals with the skills, knowledge and resources to deal with mental health challenges on their own. Helping the young women with self-awareness, social and emotional skil ls, and foster knowledge will help them take the responsibility for their mental health and emotional well-being. Conclusion This dissertation has identified the factors that contribute to a mental health problem (depression) among young women 15 to 25 of age in the UK. The secondary research also assessed the effects of the condition on the family and friends of the patients and then evaluated the policy and support for tackling the mental health problems among young women in the UK. The extensive review of academic articles and books revealed that the young women aged 15 to 25 are exposed to the risk of being depressed as a result of the interplay between biological and environmental factors. Furthermore, the rates of depression were found to be higher in the women population compared to men. The study also revealed that depression in the young women of this age bracket has negative effects on their family and friends. The worst part of it is that the family and friends are always willing to help their loved ones recover from mental health problems but are prevented from doing so because of their lack of knowledge and skills in handling depression. As a result, depression ends up disrupting the relationship between the patients and their loved ones who equally end up being distressed as well. The government has enacted many policies to contain mental health problems in the country, however there are still challenges as highlighted in the discussion. These policies although aspirational, still need more commitment in terms of funding, leadership and management for them to have their intended impact in the country. Recommendations The policies for helping the young girls aged 15 to 25 have already been identified and enacted by the government. The only challenge remaining is the implementation process, which is proving to be difficult as evidenced by the high number of young girls spending their time in the psychiatric hospitals. This can be addressed through increasing the amount of funds allocated to the project. This increase will enable the government to reach more people and empower them with the knowledge and skills on how to handle mental illnesses. As already outlined, the family members and friends are always willing to help the depressed young women but then they lack the necessary knowledge and skills. Equipping these people with the knowledge and skills will be helpful in reducing the rates of depression among young women aged 15 to 25 because they have a close contact and better understanding of their loved ones. Additionally, consistent evaluation and assessment of the policies will also be helpf ul to the government in terms of identifying new ways of helping the young girls. Limitations of the study The study was only reliant on secondary data as the researcher was not able to interact directly with the respondents. This implies that the errors that may have been made by the secondary data could have been replicated in the outcomes of this study. Secondly, very few policies are tailored for this particular age group so the policies used were those overlapping between late adolescence and early adulthood. This may have in some way affected the results although the impact may not be that big given that the age group of 15 to 25 lie in the same period of late adolescence and early adulthood. Bibliography Beck, A. T., & Alford, B. A. (2009). Depression: Causes and treatment. Philadelphia: University of Pennsylvania Press. Brady,. T. 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