Green Computing Research Project Part 2 Case Study

Green Computing Research Project Part 2 - Case Study Example The company will need a well functioning network that will enable the two IT analysts to maintain and implement the system by consulting Christian at the code company. This will need them to interact and work together by testing the codes of the application and ensuring that the application will be running without any problem. Compatibility will also be needed by using the required printing software that will be installed in the computers when the customers need to scan their checks. By analyzing the best printing machines the company needs to contact DevAn Consultants for them pick out the best machines needed for the project. This will be done while looking for the best market of the printing machines and considering the kind of applications that will be used in the system. The scanning project will enable the customers in the company to have an easy time to communicate with the company by sending their information and checks to the company by scanning their documents. This has been a request that has been made by many of the customers in order for them to avoid insecurity and save time. As stated early, the customers will be scanning their checks and documents then send them to the company by filling in their personal information that will be protected by the company’s security. Each customer is required to send the information from anywhere provided he or she accesses the internet. For a customer to be able to use the service, he or she will first fill in the required information for the transaction to be successful. Before the scanning starts the company must ensure that there is a network for the customers to access the company’s website. This will also be accompanied by the security the company is to provide to the customers. This includes installation of maintenance software and the security protection system in the company’s system. Example is the anti virus which will protect the company site from any malware

Globalization and Strategic Planning Essay Example | Topics and Well Written Essays - 250 words

Globalization and Strategic Planning - Essay Example In this case, in order to facilitate collaboration in the organization, Americare has been recruiting numerous interns, to offer them a chance of making crucial contribution through their membership in Global Partnership team (Americares, 2013). Cooperation refers to process of working together in a way that contributes to achievement of a common objective (Forest, 2003). All interns in Americare are offered a chance to be involved in all development programs via a target of donor and prospectus. Moreover, this organization offers them other roles such as providing support via general administrative supporting and attending events, maintenance of donor files and helping in preparation of visits and regional trips (Americares, 2013). In this case, the organization operates through the cooperation of the interns; thus, they are able to execute their mandate. According to Forest (2003), coordination is organizing and ensuring that different parts or things are operating simultaneously in order to achieve a certain objective with minimum problems. In this case, AmeriCares makes a substantial contribution in facilitating communication among the interns, through their administrative support (Americares, 2013). In this case, communication among team members is well coordinated through ways of contacting them through newsletters and other printed materials. Furthermore, vendors are coordinated to facilitate timely delivery of materials that are needed for the organization to operate effectively. Forest, C. (2003). Empowerment skills for family workers: A worker handbook. Cornell University. Retrieved on Jan 7 2012 from

Research paper Example | Topics and Well Written Essays - 1500 words - 21

Research Paper Example er, images of female beauty portrayed by most advertisement, communication, and interaction platforms, make women to adopt unhealthy living habits, as they strive to meet the over exaggerated standards of being beautiful. This trend has brought about research by various scholars into the effect of media on women’s view of beauty, pointing to reduced self-esteem, among other negative issues associated with unrealistic body images. This paper explores and critically analyzes existing scholarly evidence, showing the relationship that exists between media and the rise in women’s unhealthy habits like eating disorders, as they practice beauty. The subject bears a huge impact, given the pervasive nature of media and accompanying socio-cultural expectation of women to be symbols of physical perfection. Prior to analyzing the effect of media in shaping the beginning of female beauty and body image, it is important to first understand the meaning of this aspect. According to Luff and Gray (133), body image refers to â€Å"the inner representation of a person’s outer appearance.† This means that one’s body image is a reflection of both physical and abstract views about their appearance. These scholars also emphasize that body image is linked to the self-concept and self-esteem. For instance, a negative perception of one’s body image translates to highly reduced self-esteem and subsequent dissatisfaction with oneself. Body image is particularly of concern during adolescence and young adulthood, since it is in the course of this phase that individuals undergo numerous and rapid physical and mental changes that pave way for self-discovery. It is also during this important developmental stage that people, especially girls and young women become more vulnerable to external influence from peers and information sources like various forms of media. With coverage to media increasingly becoming prominent and provocative by day, body image is certainly a major topic of

Improving Retention Essay Example | Topics and Well Written Essays - 500 words

Improving Retention - Essay Example In these regards, it’s clear that the focus of thought is one of the primary actions to convert conscious awareness to stored memory. The next step in improving retention is to make consistent, yet spaced-out, efforts at retention. Bjork (2001) demonstrated that information that is researched in these consistent ways, rather than in steady state and fast ‘cramming’ methods, is not as well retained. Other methods that must be taken are to organize the material in tangible ways. Rather than sporadically attempting to retain various information elements, research has demonstrated that the mind functions much more efficiently when the information that is attempting to be retained is grouped into discernable categories. This allows the mind to group and process this information into memory with much greater efficiency. In addition to these methods of memory retention, there exist areas of memory retention that are more common knowledge. One such avenue within this fiel d of psychological memory retention is the mnemonic device. Mnemonic devices function as association tools that aid the mind in recalling and retaining information.

The Awakening - the Sea Essay Example for Free

The Awakening the Sea Essay The sea in The Awakening represents not only Edna’s self-awakening, evolution and growth, but also the combination of freedom and death. In her search for freedom, the sea plays a part in the realization that the only way to achieve freedom is through death: her true awakening. We go as far as to say that throughout the novel, Edna is aware of this dark truth, but only on a subconscious level, which is why she only sees the sea as place of self-expression and freedom, but nothing deeper until the very end. She is alone in this awareness, which really isn’t manifested until her one-on-one encounter with the sea and the abysses of solitude, even though she is quite the loner throughout the novel. These meetings with the sea show a progression in Edna’s life, from afraid and dependent, to confused and in transition, to confident and fully awakened to her inevitable fate, the truth, the answer and only way out. This marks a loss of innocence and naà ¯vetà © of sorts, her turning from a pretty selfish and capricious child to a kind of responsible, strong and illuminated adult. Edna’s awakening and full transition from childlike to knowing was one full of difficulty and obstacles to surmount. The sea is simply a symbol of that evolution: the two main encounters with it are completely representative of Edna Pontellier’s isolated shift from dissatisfied and confused to entirely free of any restriction. It helps her come to realize that she shouldn’t expect or hope for anything from the society she lived in, no matter what she attempted to gain freeness from, including love affairs with anyone, whether it be Alcà ©e or Robert. The sea is the one and only thing guiding her real awakening, because it’s the only possible way to progressively gain complete independence, and, in the end, freedom through her death.

How We Treat the Animals We Eat Essay Example for Free

How We Treat the Animals We Eat Essay Are the factory farms we buy our meat from treating animals humanely? Animal mistreatment is illegal and we can make a difference to put a stop to it. According to Ethical Farms â€Å"Some of the largest US factory farms refuse to uphold humane USDA and OSHA standards, having unsanitary, unhealthy conditions and animal rights violations. In 1958, the US government composed the Humane Slaughter Act that is not enforced† (Ethical Farms, 2010). There are 7 statutes in effect that comprise the Humane Slaughter Act. Included in these sections are Congress statement that livestock must be slaughtered in a humane manner to prevent needless suffering, research methods on humane methods of slaughter, the non-applicability of these statutes to religious or ritual slaughter, and the investigation into the care of non-ambulatory livestock. There are farms that follow the Humane Slaughter Act in raising their livestock that we can purchase our food from, like Humane Farms for example. By aligning our consumerism with Restaurants and grocery store chains that purchase from humane farms we can make an impact. Also, supporting an Animal Rights group like The American Society for Prevention of Cruelty to Animals(ASPCA) or The People for the Ethical Treatment of Animals(PETA) can make a big difference. You can support them either monetarily or by volunteering your time in your local area. In Chapter 17 of the Omnivore’s Dilemma (The Ethics of Eating Animals), Pollan (2006), says that â€Å"Eating meat has become morally problematic, at least for people who take the trouble to think about it. Vegetarianism is more popular than it has ever been, and animal rights is rapidly finding its way into the cultural mainstream†(p. 306). The selections offered at most markets and grocery stores have expanded quite a bit in the last decade or two in order to accommodate the consumerism of a vegetarian making it much easier to choose this kind of diet. Also many fast food and quality restaurants have added vegetarian dishes to their menu. â€Å"The general consensus has always been that humans were indeed omnivores and, whatever spiritual or moral dilemmas the killing and eating of animals posed, our various cultural traditions resolved them for us well enough. For the most part our culture has been telling us for millennia that animals were both good to eat and good to think†(p. 306). I myself have never had an aversion to eating meat. I grew up in the country and we fished for food. I visited a pig farm in school and saw a pig being born; I didn’t see anything inhumane. Until I read this book I honestly did not give eating meat a second thought. When Pollan goes back and forth to himself about how he feels right when he first killed the pig, he was very proud of his accomplishment, to how he felt when he saw the picture with the spilled blood, which was so disgusting he could not look at it. He is very graphic in his writing and gave me a clear picture of something I had never thought about. There is an unusual amount of cultural uncertainty on the subject of animals in today’s society and that may be why people tend to look the other way. Many times while researching this topic I myself read things that I think I really would rather not know. Am I willing to change my shopping and eating habits in order to help make a difference? Right now the answer is Yes! Many of us seem eager to extend the circle of our moral consideration to other species, yet in our factory farms we’re inflicting more suffering on more animals than at any time in history. Pollan also says that â€Å"In recent years medical researchers have raised questions about the good to eat part, while philosophers like Singer and organizations like People for the Ethical Treatment of Animals (PETA) have given us new reasons to doubt meat is good to think—that is, good for our souls or our moral self-regard† (Pollan, 2006). In an article called, Mistreatment of turkeys at Willmar hatchery is alleged by Humane Society, Polta describes how the Humane Society found evidence of abuse and cruelty through an investigation and demanded that changes be made. â€Å"Nov. 24WILLMAR An undercover investigation by the Humane Society of the United States has documented what the organization alleges is routine abuse and cruelty involving newly hatched turkey chicks at Willmar Poultry Co.† The article states that â€Å"Among the allegations contained in the Humane Society of the United States report: Sick, deformed, injured and dying birds, as well as leftovers not needed for buyers orders, are routinely disposed of by being thrown alive into a grinder. Sick and injured birds are left in boxes or on the floor all day until being killed. Chicks are routinely de-beaked without first being given a painkiller. Chicks routinely have their back toes clipped off without a painkiller. The report alleges that baby turkeys get trapped and injured in conveyor belts as theyre processed for shipment to farms. It also alleges that boxes filled with poults are sometimes stacked too high or unevenly and crash to the floor, scattering and injuring the turkey chicks inside† (Polta, 2010). This source is more evidence of the kind of abuse happening in factory farms and also shows that getting outside government agencies involved to help uncover the issues and pressure them to resolve the issues is one way to help. Abuses such as this case can not and should not be tolerated throughout the livestock and factory farm industries. National and World Organizations can go a long way to oversee and create changes within the industry. In the article, VanderSpek stated that the â€Å"National Turkey Federation guidelines also comply with World Organization for Animal Health standards†(Polta, 2010). The Humane Slaughter act states: â€Å"Sec. 1901. Findings and declaration of policy The Congress finds that the use of humane methods in the slaughter of livestock prevents needless suffering; results in safer and better working conditions for persons engaged in the slaughtering industry; brings about improvement of products and economies in slaughtering operations; and produces other benefits for producers, processors, and consumers which tend to expedite an orderly flow of livestock and livestock products in interstate and foreign commerce. It is therefore declared to be the policy of the United States that the slaughtering of livestock and the handling of livestock in connection with slaughter shall be carried out only by humane methods†(Humane Slaughter Act). These are the laws and guidelines set forth by congress and all livestock industries should abide by them. Those who do not follow the laws should be heavily penalized even as far as to shut them down until changes a re made if the situation is bad enough. One solution is that you can contact your Congressman and request that he/she take steps to implement USDA animal treatment standards. Evidence that this can make a difference is found in an article by We Care. Contrary to what PETA finds in our factory farms, in that article, I read that â€Å"every day on farms across America, pork producers demonstrate responsibility and concern for the animals in their care. Today, pigs are raised on farms designed to promote the health and well-being of animals and the safety of the food produced† (We Care). This is evidence that we can produce meat from animal factory type farms without being inhumane about it. Other livestock industries can follow this pig industry’s lead in their humane practices of raising livestock for human consumption. You can also send a letter to the USDA and urge them to uphold the Humane Slaughter Act. In an article by Ethical Farms; â€Å"Recently, Burger King implemented Humane Animal Treatment standards from their Poultry Suppliers, and stopped purchasing from factories that had excessive instances of abuse. You can also purchase meats exclusively from Humane Farms† (Ethical Farms, 2010). Taking the time to educate yourself on the companies that purchase from humane farms is important. Where we purchase our food from everyday can make a big difference. Every day, animals endure mass torture, abuse and live mutilation without any conscience from the part of the producers, for the suffering that these animals endure. When we mistreat animals, we generally also worsen conditions for people. Animal-centered diets have been associated with: heart attacks, strokes, various types of cancer, and other diseases. An article by PETA states that; â€Å"When PETA went public with the findings of an undercover investigation at a pig-breeding farm that supplies Hormel in Iowa, we called on the company to ban gestation crates—pens so small that the pregnant sows who are confined to them cant turn around or even lie down comfortably—and then introduced a shareholder resolution to that effect. Less than two years later, the meat giant has announced that it will phase out gestation crates, which cause so much suffering, by 2017† (PETA, 2012). Although they did uncover animal abuse, they were able to do something about it to make things better for the animals being abused. I think it is important that there are real consequences for the factory farms that are irresponsible and choose not to follow the laws that were made to protect all animals. I have to admit that I do not agree with the extremism that PETA takes to this cause. The ASPCA seems to be much more reasonable to me in their efforts to prevent animal abuse in any environment. They were the first humane society to be established in North America. The ASPCA actually has legal authority to investigate and make arrests for crimes against animals. I think either joining or donating to the ASPCA along with purchasing from humane farms would make a great impact on the market and further the cause to humanely treat the animals we eat! References Pollan, M. (2006). The omnivores dilemma: A natural history of four meals. New York: Penguin Books. We Care Initiative. Caring for farm animals. Retrieved from: http://www.wecareanswers.com/gj5he/index.html?gclid=CN_Zvb7M864CFSWFQAodmmvmHg Ethical Farms. (2010). Promoting cruelty free farming. Retrieved from: http://ethicalfarms.org/ People for the Ethical Treatment of Animals(PETA, (2012). A Little Relief, Finally, for Hormel Pigs. Retrieved from: http://www.peta.org/b/thepetafiles/archive/2012/02/02/progress-for-hormel-pigs.aspx Polta, A (2010). Mistreatment of turkeys at Willmar hatchery is alleged by Humane Society. Retrieved from: http://search.ebscohost.com.proxy.devry.edu/login.aspx?direct=truedb=pwhAN=2W6448392763site=pov-live

What Makes People Believe In Astrology?

What Makes People Believe In Astrology? This research paper is based on how horoscope is affecting people and what are the reasons that people believe on it. What is the behind force that made people to go for horoscope (motives). Research will be based on survey and will conclude it on statistical results. Horoscope is the guesses of daily activities in our every day life and a Birth map is a depiction of the wheel of our planets, houses and positions in that and the explanations of our plan wheel point out the potentials and weak points in our physical and emotional composition which gives us imminent on how to narrate and obtain along with others in order to create our life a better-off and valuable voyage and a scheme to observe if a match between us and another will present us a greater possibility at pleasure based on the mixture of our charts. A Birth Chart and Interpretation or either a Horoscope and compatibility statement cannot be precise for everyone born under a exact Zodiac sign unless the Astrologer has correct information about the moment of birth, date of birth and place of birth. Place of residence is important in the directing of daily Horoscopes. At times the moment is not known and an Astrologer will use 10:05 P.M. which, while not as correct as it should be, will p ut you as close to the target as possible. Without exact information everything we read about our sign anywhere will be generalized information. Astrology is not only influenced by transmissible factors and the surroundings, but also by the position of our solar system at the time of birth. The planets are regarded as central life-forces, the tools we live by as well as the basis of our very gist. These forces take on different forms, depending on their zodiacal arrangement and on the manner they relate to one another. The aspects formed between the planets depict their relationships, the placement of the planets in relation to the place of birth tells us about their appearance in the specialty of life represented by the astrological houses. BACKGROUND AND HISTORY Babylonian Empires In Babylonian Empires era people were trying to associate happenings like famine and war with other incidents they monitored in the skies. At one point it was considered by historian and archaeologists that all astrological arrangements invented in Babylon, but that conjecture was rejected because of the separate astrology which exists between the Mayans and Aztecs. Babylonian ministers were frequently called upon to use their associations with the gods to calculate the future, and their two rule ways of doing this were examine the liver of animal and analyzing signs in the sky. The aged known astrological manuscripts are written in the first half of the Hammurabi Dynasty, around in the middle of 18th century BCE. Attempts at analyzing the sky ultimately widen into astrology that we have today. Between 612 and 539 BCE, the sky was separated to twelve fractions, comprising the twelve symbols of the zodiac. Once numerical astronomy expanded under the Persians (539-331 BCE), it became feasible to determine some of the movement of diverse planets and the moon, permitting for the improvement of horoscopes related to what we observe today. The oldest known horoscope is a natural horoscope not different the type formed by astrologers in this century. There is not actually missing of the unique tablet, and all we can read of the forecast itself is fundamentally, things will be good for you. Even then, astrologers had started perfectly the art of non-false able statements. I am focusing on Horoscope in astrology that is why its important to give brief introduction about horoscope Houses of Horoscope These twelve houses of horoscope tell us about the different regions of our lives. The foundation of every house is called the cusp. Each house has natural symbol and natural ruling sign. Here is the chart of signs beginning with Aries and ending up at Pisces. Here are listed the twelve houses with the ruler ships, classification and a brief summary of the area of life depicted there: House: 1st Classification: Angular Natural sign: Aries Planet Ruler: Mars House Affairs: The Ascendant. Your projected behavior, temperament, health, how you react to those around you, and your appearance. House: 2nd Classification: Succedent Natural sign: Taurus Planet Ruler: Venus House Affairs: Your material side. Security, gains, losses, financial condition and your concern about these matters. House: 3rd Classification: Cadent Natural sign: Gemini Planet Ruler: Mercury House Affairs: Your mental aptitudes, early childhood, everyday communication, your siblings, and early education. House: 4th Classification: Angular Natural sign: Cancer Planet Ruler: Moon House Affairs: Domestic affairs and conditions, the nurturing parent, the home, and the family life. The end of life. House: 5th Classification: Succedent Natural sign: Leo Planet Ruler: Sun House Affairs: Love affairs, procreation, your children, creative expression, luck and speculation. House: 6th Classification: Cadent Natural sign: Virgo Planet Ruler: Mercury House Affairs: The work environment, the employer and employees, the routine, health issues, hygiene. House: 7th Classification: Angular Natural sign: Libra Planet Ruler: Venus House Affairs: Marriage partner, business partners, contracts, joint endeavors. House: 8th Classification: Succedent Natural sign: Scorpio Planet Ruler: Pluto House Affairs: Attitude toward life/death, possessions of others, wills and legacies; sex and regeneration. House: 9th Classification: Cadent Natural sign: Sagittarius Planet Ruler: Jupiter House Affairs: Religion, philosophy, publishing, higher learning, distant travel, foreign countries. House: 10th Classification: Angular Natural sign: Capricorn Planet Ruler: Saturn House Affairs: Reputation, social status, fame or the lack of it, worldly standing, the other parent. House: 11th Classification: Succedent Natural sign: Aquarius Planet Ruler: Uranus House Affairs: Friends, clubs, organizations, associations, goals, hopes, and wishes House: 12th Classification: Cadent Natural sign: Pisces Planet Ruler:Neptune House Affairs: The subconscious mind, hidden resources, hidden problems, social responsibility. Mentioned introduction, history and background of the astrology and horoscope because I think for any research you should have acknowledged about your topic. Horoscope is becoming popular. People read it may be just for fun or they have strong belief in it. Media is promoting horoscope through magazines, radio, television, and internet. So people have easy access to it. In newspapers and magazines there is a separate column for it. In television we can see people having laptops in their hands and they take live calls and ask for ones time and place of birth so they can tell them what their predicted future is, in radio we can hear our daily horoscope. Apart from newspaper, TV, radio we have an access of internet and on that we can subscribe our email address to specific website or astrologer and they can email us our daily horoscope. Basically this research paper is focusing on horoscope and why do people believe in that. PROBLEM STATEMENT What are the factors that are leading people to believe in astrology and what gender is more prone to believe in it? OBJECTIVES SOCIAL AND PSYCHOLOGICAL MOTIVES Hectic and tough routines of life have made people to believe in horoscopes. They find it easy to know about their future beforehand. So they spend their day according to that. Women used it for households and men in business matters. People are keen to know about their love life, career, luck etc. These things have been affecting our generations because we have started believing and relying on it so much and feel satisfied. High competition among people forced them to believe in superstitious possessions. Every body wishes for best and want to fulfil their needs. But the frenetic life of people made them to go for horoscope so they have better understanding of their forecast. DIFFERENCE IN INCLINATION TOWARDS HOROSCOPE AMONGST MALES AND FEMALES According to research females are more inclined towards horoscope. The reason may be they have enough time to think on these issues and they are more curious than men. Men leave their homes early morning and come back late. They spent most of their time outside and have busy schedule. When they back home their preference would be their family. But it doesnt mean that women are free all the time. Its just a natural phenomenon that women are more inquisitive about their family and enthusiastic to know what will come next in their lives. Females are more superstitious which makes them eager to compare their current lives with the horoscope that comes in newspaper, television, radio and magazines. Men, by nature are far more realistic. They believe in facts more rather than going for horoscopes. SIGNIFICANCE The purpose of this study is to evaluate why people read, view or listen about their horoscope, and what are the main motives that lead them to read horoscopes. MOTIVES Love life The interesting fact is that people read their horoscope because they are keen to know about their love life and if they are in relationship how long it will go. The attuned factor is also involved. They wanted to know that the temperament of both is similar with each other or not. And what personality features are different. Luck People are eager to know what color, number, or stone is lucky for them e.g. when they come to know about these specific things they try to wear that color or stone on special occasions of their lives and try to keep special things on dates that stand for their lucky number. Guidance People read horoscope and consider it as a guide. Many people are addicted to it and cant spend their day without reading it. They feel satisfied when they have an idea about their future and try to act accordingly whats written in their part. Entertainment Some or many people read astrology just for fun and take it as an entertainment. Its just because they dont believe in it and read it to pass time or may be to reduce their curiosity. And most of them read it because they believe every body else is reading. Relaxation People go for horoscope because they want to lighten up their selves. Life is like a test and they want to pass the test by knowing the future ahead. It gives them an opportunity to plan their daily lives according to the predictions provided in horoscopes so they can achieve the maximum success. Escape Horoscope is another way of escaping from reality. People are infuriated of their chaotic routine and want tension free time so they go for horoscope. Control People want control over their lives; have desire for reducing their worries so they read, view or listen about their horoscope. By horoscopes people believe that their future has been forecasted, this gives them an opportunity to make their decisions according to it. It gives them the satisfaction that they will never fail as they have taken all the precautionary measures. This way they actually try to control their lives and make everything impossible, possible. Affection Some people are not interested in knowing about their own horoscope. They are curious about whats going on in their beloveds life and how will be their future and will they be the part of their lives or not. Or the other thing is that they wanted to know what kind of personality they have, and what zodiac would be the best companion for them. Pass time Some people go for horoscope just because they have to pass time. They dont have anything else to do. So they pick up a piece of paper and start reading it or use other sources for example. Radio, internet, TV etc and sooner or later it will become their routine. Satisfaction Satisfaction is again one important motive. Who are habitual of reading it feel satisfied otherwise they have a feel that they have missed something important or incomplete. For the believers, it is important that you find two astrologers for yourself and observe who is telling you the right picture. And what other has missed. The one you find better stick with him/her. A good astrologer is like a good mechanic. An expert mechanic fix out the problem for so long whereas, a bad one may take more money but his work would not be reliable. Same is the case with good and bad astrologer, a fine astrologer see all aspects and tell you nearly accurate and qualitative portrayal about you, while a bad one does not focus on every aspect and gives his prediction over all. LITERATURE REVIEW This research paper is based on uses and gratifications of horoscope and what gender is more likely to believe in it. It is so clear in the paper that people feel satisfied when they read horoscope. Robert Lomas study showed that women are more into horoscope, it was highlighted that one of his friend believed in astrology although she was a working and educated woman, whenever she had to start some work shell go through her horoscope. The lady had knowledge about other zodiac signs and she could relate personalities with their signs. A survey in Britain showed that 70% women read their horoscopes regularly whether its for fun, love, luck etc. Many of them know their zodiac signs and 85% agreed that the sign depicts their personality. Another survey done by Jeanette Winterton in USA showed that 98% of the population knows their signs and 66% go through their horoscope weekly. The survey showed that many people are interested in their horoscopes. Kendrick Frazier research again demons trated that women are the strong believers than men and same is the case with new generation that youth is more into it than their elders. Durand and Martin study showed that group who scored well in scientific knowledge has less belief. But Dr. Thomas gray studied was the same and according to that university education hadnt done much in minimizing the believes. Professor Hans from London University found that every third one in Western countries is into astrology, though its for fun but they do it. Marcia Montenegros point of view is that you do not read horoscope because if you are reading it just for fun you would be habitual to it and more curious and fascinated about your future. All of us have different thinking and we cant change each others mind. The studies show that people are into astrology because they have almost same reasons. Fun part is one of the dominating reasons in every study. And other reasons are one and the same for example: love, money, curiosity, guidance etc. In every case women were seen more interested in horoscope. It was found in one of the study that during pregnancy astrology works as a stress management for women. RESEARCH QUESTIONS R Q 1) Are there any differences in men and women in frequencies of believing on horoscope? R Q2) Are there any differences in men and women in psychological and social motives in reading/viewing horoscope? For collecting data, the interpersonal motives were considered important that are: love, luck. Entertainment, escape, affection, pass time, relaxation etc to know why horoscope is being viewed and which gender is more corresponding to it. METHODOLOGY This research paper is conducted through survey and quantitative in nature. Questionnaire was based on close-ended questions. The purpose of research was to know which gender is more concerned in horoscope. Questionnaire was distributed to male and female and the idea of this was to know who more into horoscope is and what the factors behind it are. It was given in the age of 20-50 educated and less educated people but the ratio among male and female were same. Variables of the research were interpersonal motives that are discussed before love, fun, relaxation, affection etc. SURVEY ANALYSIS Age: 20 to 50 Gender Female 27 Male 23Survey was based on equal distribution of questionnaire as in 25 to male and 25 to female but this shows that the percentage of women is more Occupation: Students (11 males, 10 females) Teacher (4 males, 4 females) Housewives (9 females) Clerk (3 male, 2 females) Shopkeepers (7 males) Zodiac: 1) How much do you believe in astrology? Very much Not so much Slightly Not at all The graph shows that females are more who believes very much in horoscope and males marked more to not so much. In slightly both have almost same percentage whereas, in not at all the percentage of females are again more than males. 2) What is the frequent source you use for checking your horoscope? Newspaper Magazines Television Internet Other (specify) Most females get to know about their horoscope through newspapers, TV and magazines because its an easy source for women whereas the usage of internet to know about their horoscope is more from males. For males internet is an easy access and they are fond of electrical things specially spent most of their time on computer. Other options included radio and astrologer, and this showing that men are dominant in this portion of graph. 3) Do you relate astrology with religion? Yes Somehow Not at all Females are more who relate religion and astrology, and the percentage of men is high in not at all. Whereas in (somehow) its almost same. 4) Do you spend your day as predicted in your horoscope? Very much Not so much Slightly Not at all Females dominating very much part of the graph and not at all is dominated by men. Not so much and slightly are nearly same. This is because women have to stay home and they do not as practical and tough life as men have. So they like to spent their day according to their horoscope. 5) Is reading about your horoscope, in your daily routine? Very much Not so much Slightly Not at all Again females are dominating in very much section, whereas men in not at all. Women have time to read about their horoscope. After getting free from the house chores they take out time for horoscope. 6) If you read your horoscope, why would you do so? For fun For advice Habit Pass time Other (specify) Men do it for fun; females have a habit of it. Women also take a horoscope as an adviser. 7) Do you read out the signs of people that you are in relationship with? (Affection) Yes Slightly Not at all Women are more keen to know about what is going on and what will going to happened with their loved one. In slightly the percentage is almost same and not at is dominated by men. 8) Do you think your zodiac depicts your personality? Very much Not so much Slightly Not at all Females are again who thinks that their zodiac depicts their personality. The above graphs shows that the females are strong believers than men, that is why they act according to that what has written in their horoscope and this is the reason may be that they have a view that their zodiac portrays their personality. 9) Do you read horoscope when you are disturbed or conscious about something? Strongly agree Agree Feel neutral Strongly disagree Disagree Females are more who read out their horoscope in bad conditions, man are more in agree, men feel neutral in knowing about their future in stresses conditions. SURVEY CONCLUSION Survey questionnaire was equally distributed to males and females. And on the same ratio of education, working females were also the part of the survey but results that graphs are showing that females are more into astrology and this shows that women read do not read it just for fun, its kind of habit for them and they take it as an good adviser. The reason behind all this is because they are more curious, possessive, superstitious or eager to know about their and others future. DISCUSSION This research paper views that people are dependent on horoscope. It helps them in building up their confidence that what is going to happened in their future. Tensions and pressure of daily life made them to search the cure, so they go for reading horoscope. By knowing about their future they will be able to prepare themselves according to the coming situation. This need of people has increased the value of horoscope and made people reliant on it. The needs of poor and privileged, educated and illiterate but more or less they have a belief in astrology. The ratio of female is more than males. In every question females are more positive respondent than men. This is an extremely amazing situation that in this technological era astrology is still popular among people and they actually believe on that. CONCLUSION This whole research paper and the result show that females are more prone towards horoscope. And the factors behind reading horoscope are psychological, religious and social. Male female both go through their horoscope and consider it helpful for themselves to know about their forecast, so that they can manage in bad conditions and they would have idea what is coming next in their lives. Astrology is popular among people and they feel satisfied when read about horoscope. Our society is being admired by astrology and it became their habit to know about their horoscope. Females are more likely to visit horoscope section in newspaper, magazines and TV because these things are easily in range of them. People got the habit from their friends, colleagues or companions. Once they read it just for fun, other time again may be for fun but then it will become their desire to know what will be good for them and whats not. Females are more conscious about their and their beloveds lives so they u sed to follow daily horoscope more, males have busy tough routine and may be their responsibility is just to take care of outdoor activities so they dont get time for it. Females have the habit of inquiry and by considering horoscope it will give help to them.