Note taking Content Analysis

My research study is completely based on secondary resources because I have used various books and case laws to support the argument and they are a rich source of citation in legal projects. 1) Library Research a) Analysis of Historical records b) Analysis of documents c) Reference and Abstract Guides d) Note taking Content Analysis 2) Researching through the Internet E-article B) Relevance Of The Topic / Scope And Purpose The project aims to give a brief overview of the corruption and bribery practices undertaken by the public servants and the Indian laws dealing with the problem. The main law, I. . The Prevention of Corruption Act 1988, is discussed in brief and the provisions pertaining to seizure of ill-gotten wealth and asset reinstatement have also been discussed. The problems and challenges faced by the country in fighting these challenges have also been highlighted. C) Research Questions: 0 What is meant by the term economic offences? 0 What are the various types of economic offences? 0 What is the need of having Economic Offences Wing in India? 0 Sectors most vulnerable to corruption and bribery practices 0 What exactly leads to corruption and bribery practices, undertaken by people? What are the various causes of corruption? D) Limitation of the Research: The research study carries with itself a few limitations, like, as it's restricted to the secondary research so, the quality of research is affected as the origins of the information maybe questionable. Secondary research never meets the specific needs of researcher because all those information, data, statistics have already been generated. Hence, I would suggest further researchers to critically evaluate and validate the reliability and credibility of the information gathered. CHAPTER II – INTRODUCTIONThe high potential of the domestic market which is driven by Indian's emerging middle class, cost competitiveness and its large talent pool continue to make our country one of the most preferre d destination for investors and businessmen. Despite the such as the United States, India remained stable. In fact, it registered growth in the foreign direct investment (FED)I . It garnered more than 110 % in the areas of telecommunication and chemicals, with a percentage of 103 and 227 respectively. L Now the question that arises is that, in spite of India being economically sound why re we still in a state of poverty?Why majority of our population still dowels in slum area? Why each day lots of children die out of hunger/ starvation? The most probable answer to these questions are the rooted instances of corruption and bribery in our system. The schemes/policies which are announced by the government each year in order to benefit the unprivileged are not being availed by them since there are certain loopholes in the system and the people who are not entitled to them take undue advantage and enjoy them. Corruption real or perceived is having a detrimental effect on our economy.On o ne and it is forcing investors to rethink about their investment in India and on the other hand, it is distorting the function of free and fair market and creating a state of unfair competition. ORIGIN/ HISTORICAL PERSPECTIVE: The instances of corruption and bribery form a part of our system from a long time. Take for an instances that an early stage of world war II, the Government of India realized that the vast increase in expenditure for war efforts had provided opportunities to both government officials and non-officials, for 1 www. Antistatic. Com indulging in bribery and corruption at the cost of public and the government. It was felt that the police and other law enforcement agencies under the state government were not in a situation to cope up with the situation. An executive order was therefore passed by the Government of India in 1941, setting up the Special police establishment under a DIG in then department of war with mandate to investigate cases of bribery and corrupti on in transaction with which war and supply department of the Government of India was concerned.Corruption has been blamed for the failures of certain developing countries to develop, and recent empirical research confirms a link between higher perceived corruption and lower investment and growth. What is Corruption? Corruption is a result of weak state management and exists when individuals or organizations have monopoly power over a good or service, discretion over making decisions, limited or no accountability, and low level of income.The frequently cited World Bank definition of corruption is the abuse of public office for private gain (World Bank 1997). Corruption not only affects broad macroeconomic variables, such as growth, and investment, but also income distribution. It has been further explained by United Nation Development Program (1997) that corruption increases poverty by creating incentives for higher investment in capital-intensive projects and lower investment in el aborateness's projects. Thus corruption causes poverty and income inequality.WHAT IS BRIBERY? Bribery is an act of giving money or gift that alters the behavior of the recipient, where the gift is of a dishonest nature. Bribery constitutes a crime and is defined by Black law dictionary, as the offering, giving, receiving, or soliciting of any item of value to influence the actions of an official or other person in charge of a public or legal duty. Offering a discount or a full or partial refund to all purchasers of the same kind, quality and quantity of product or service, is a legal rebate, and is not bribery.For example, it is legal for a 7 employee of a Public Utilities Commission involved in electric rate regulation to accept a rebate on electric service that reduces their cost for electricity, when the rebate is available to other residential electric customers. If the rebate was done to influence them to look favorably on the electric utility's rate increase applications, howe ver, that would be bribery, and unlawful. Now both corruption and bribery form a part of economic offences. Since they have decision of potential investors but they hamper the growth of free and fair market practices.Special Acts notified under section 3 of DOSE Act mainly pertaining to serious frauds in Banks, Stock Exchanges, Financial institutions, Joint Stock Companies, Public Limited Companies, misappropriation of public funds, criminal breach of trust, violation of Foreign Exchange Regulation Act, Customs Act, IMMIX Laws, counterfeiting of currency, narcotics, drug trafficking, arms peddling and offences related to antiquities, adulteration, black marketing etc. Www. Sibylline. Com 8 However after the Securities and Stock Exchange scam of 1992, a need was felt for strengthening and expanding the Economic Offences Wing of CB.The reorganization of the OWE was sanctioned by the Government of India vide DIP&T Letter No. 201123/92-AVID-II, dated July 22, 1994 and September 22, 1994 and a full-fledged Economic Offences Division came into existence , vide Order No. 4. 6/86-OLD, dated November 26, 1994. WORKING OF THE ECONOMIC OFFENCE WING:4 The Economic Offences Division is headed by a Special Director/Additional Director and it consists of four Zones. Each Zone is headed by a Joint Director. Every Zone has two or three Regions each headed by a DIG. Each Region comprises of two or three Branches headed by Superintendents of Police.Out of the four Zones of Economic Offence Division, one of the Zones deals exclusively with large and complicated security and bank frauds. This zone is also known as Banking Securities Fraud Cell (BASS). The other three Zones take up the investigation (of various types of Economic Offences, in general. The Court trials of the cases charge sheeted by the various OWE Branches are also conducted by the respective Branches. The economic offences taken up for investigation by Branches are usually cases of complicated and intricate nature in which PC offences, as also offences under arioso Central Acts are alleged to have been committed.The investigations usually involve collection and scrutiny of voluminous documents from banks as also from various Central/State Government departments. Many a time, investigation is www. CB. Nice. In/about/about. PH 9 Various type of economic offences Bank fraud Insider trading Money laundering Walla Betting and match fixing BANK FRAUD: bank fraud is the use of illegal means to secure money, assets or other property owned or held by a financial institute or to obtain money from depositors by redundantly posing as a bank or some other financial institute.People who are willing to deceive other people and obtain their money or assets through illegal means may set up companies or create websites with names that might sound similar to the existing banks, or even assume titles conferring notability to themselves for plausibility, then flee with the deposited funds. INSIDER TRADING : insid er trading is a trading of a company's shares or other securities by directors, employees, executives or other authorities of a company that have to access the material, non-public information of the company.Whereby ‘Material information' means any information that can cause a change in the stock prices. Not only does illegal insider trading give an unfair advantage to those who resort to it, but also leads to a loss for the masses, and enormous gains for a few. This makes investors refrain from investing in the capital market as they lose their faith in the system. Also since the investors are the lifeline of these companies, since they provide capital to facilitate liquidity, the economy is affected as a whole.Insider trading exists in India due to multiple reasons such as shortage of investigative powers and tools of SIB, as they cannot use wire tapes, and merely search phone records. Also, eighteen the overburdened Indian courts lead to delays in cases or the punishment is too light even if one is found guilty. 10 obtained money, typically by the means of transfers involving foreign bank or legitimate businesses. It is the process by which large amount of illegally obtained money is given the appearance of having originated from a legitimate source. WALLA: one of the most practiced illegal activity is Walla.It is a transfer of money without physical movement of money. Walla is an Arabic word which means ‘Transfer'. This process is most prominent in South Asia. It completely takes place on honor system and no promissory instrument is involved. Usually the Walla Walla charge a commission of 0. 5 % – 1% for domestic transfer but when the transfer is international along with the commission they also earn profit by bypassing the currency exchange rates. 5 SPOT FIXING: It refers to an illegal activity in a sport where a specific part of a game is fixed.

Religion and Morality Essay

(i)Examine the views of scholars concerning the idea that religion and morality are linked. In this essay I am going to be looking at all the different view points on why some people may think religion and morality are linked. I will talk about a few things that link them such as conscience, divine command ethics, Kant’s view and Aquinas’ view. Many people believe that morality is based upon religion and the rules written in the Bible and other holy books, although some say that religion is completely opposed to morality and it is wrong to mix the two. Some scholars believe there are three views on the relationship between religion and morality, one of them being that morality depends on religion. Religious leaders are expected to have extremely high standards of morality, R. B Braithwaite believes so, he states that ‘to be religious and to make religious claims is to be committed to a set of moral values’. Much religious language is the language of morality, and as we have seen religious believers have committed themselves to particular ways of behaving. Aquinas’ believed that if God exists morality exists and that God made humans only his image, ‘when we are good, we are reflecting God’s image’. He also believed that goodness on earth reflects on God’s morally good perfection, so because God made us based on his image, when we are good we are reflecting on his ‘perfect’ image. However Kant’s view is the opposite to this, he believed that if morality exists God must exist and that the highest of good is perfection, although no one is perfect, which means no one can be as good or great as God because he has this perfect image, and no one is perfect therefore cannot live up to those expectations. Kant’s argument was that for the existence of God based on the existence of morality: There must be a holy author of the world who makes possible the highest goods. Some people believe in Divine Command Ethics because they think that God’s authority is absolute and final, and that human reason has no authority. God tells us how to live, obedience is commanded. Disobedience to the word of God is a sin. He also thinks that the existence of God is necessary for the summum borum (which is the highest for of good) to be achieved, and that the summum borum is not achievable in this life, therefore the existence of God is necessary for the goal of morality to be realized. Another is that morality is independent of religion. Freud believed the conscience is a moral policeman. The internalized super-ego that controls and socializes human moral behavior. Capable of doing much damage to our mental health. Some people believe conscience has no supernatural origin, it is the product of how people are brought up. Parents and teachers, teach us right and wrong and we are effected by the environment we are brought up in. Everyone’s conscience is different depending on what they were taught and how they were raised and children, meaning they believe different things, and have different view points. Religion and morality is also linked by religious influences on moral matters. For example, a US abortion rights group have angered some conservative Christian groups by selling condom key rings that have a picture of Michelangelo’s Sistine chapel, with God handing Adam a condom. The president of the Christian group said ‘this does nothing to deal with the horrific promiscuity rate we have among teenagers. We believe the real approach particularly to the young people that this is targeted at is abstinence before marriage’. Another example is that CARE lobby for a reduction in the time limit for legal abortions, to 18 weeks, and against the growing swell of public opinion in favor of legalizing assisted suicide. Existentialists may argue without God morality is meaningless and ‘everything is permitted’. If this is true God is the guardian of morality. Without God moral chaos or anarchy would ensue. Some other reasons why people say that religion and morality are linked is that: Moral codes are derived from religion. Moral opinions are judged against religious teachings. Even secular society adopts or is influenced by religious moral teachings, for example, it seeks guidance from religious leaders in moral matters such as genetic engineering/abortion. In conclusion the strongest view to me is Social Conditioning, in which morality is independent of religion. I believe that peoples morality comes from the environment that they are brought up in, and the people around them such as parents and teachers. From a very young age we are taught what is right and wrong, and grow up respecting the law and people around us more than God. (ii)Comment on the view that religion and morality are not linked. Euthyphro’s Dilemma was that the problem of whether something is good because God commands it, or does God command that which is good. ‘Do that God’s love that which is holy, or is it holy because it is loved by the God’s’ – Plato. Almost all Christians will say something is good because God says so, his commands must be obeyed. A Christian’s dilemma is that either good is a whim or good is something that dictates to God. So if a Christian interprets that it is God’s will to murder, they think they are justified because it is God’s choice. A. C Grayling believes that religious morality is irrelevant to modern society because what people value has changed. He thinks that modern morality includes a great concern for human rights, animal welfare and the environment, not because of God but because of the instrumental value to themselves. Nietzsche has a view that Christianity is a disease on humanity and that morality is also a disease that imposes limits on human freedom. ‘Belief in God encourages ‘slave morality†. He believes that feelings of guilt, shame and remorse are forced upon us from the churches, and that we are made to feel bad for fulfilling our desires. ‘If more people believed in God there would be less immorality’ – R. A Sharpe believed this to be a misconception. He believes this because some churches teach that God hates homosexuals, or that contraception is wrong. A secular ethicist could argue that people are more likely to be morally responsible if God does not exist. If there is no afterlife then we should behave in this life as there will be no reward or punishment at the end, life is short, treat people well. I believe religion and morality are separate, being strong in one doesn’t make you strong in the other. I myself know not to murder someone, not because of a fear of God or that the Bible told me not to, but because I have been brought up to know it is wrong and against the law, and I do not wish to end up in prison. Although I don’t think it is the fear of punishment, it’s just in my heart not to want to hurt someone, not just my conscience and upbringing teaching me not too. People who claim that religion is their morality are basically saying that without the fear of going to hell they would have no motivation to follow the morals. R. A Sharpe believed that ‘If more people believed in God there would be less immorality’ is a misconception because he doesn’t believe that all Christian’s have the right morals. Another argument would be what if the divine changes his mind.. If God said that murdering children was the right thing to do, would it be?

Strategic thinking Assignment Example | Topics and Well Written Essays - 2750 words

Strategic thinking - Assignment Example 13-14). Strategy formulation depends on the management’s ability & organizations resources. These are the predictable issues which can be answered by forming brilliant strategies. But we should also keep a provision for the uncertainties of the environment. These uncertainties can destroy any good enterprise if the provision to face them is not properly & timely created. Thus strategic thinking and general management offers a framework to the organization towards planning its course of action and it involves a great amount of risk. For making the appropriate plan and to eliminate the possible uncertainties from the organization’s operations a manager often takes up the role of a leader who guides, instructs and motivates his followers and work together towards achieving the firm’s objectives. Introduction and Overview The present topic deals with a great leader who managed to influenced many and is known as a successful leader throughout the world. Counted among the great names like Gautama Buddha, Prophet Mohammad, and Jesus Christ, Mahatma Gandhi is considered to be a legend, one of the greatest spiritual and political leaders of all times. Hailed as the ‘father of the nation’, he was the pioneer of the non violent movement also called the ‘Satyagraha’ against the British tyranny in India in order to bring about a social change. The policy of non violence was not just a political strategy, but it was based in spirituality because of which Mahatma Gandhi became a name to be reckoned with not only in his own country but throughout the world (Hatt, 2002). His legacy includes a brilliantly organized struggle against racism in South Africa, active contribution in the freedom struggle of his own country and using his policy of non violence in order to bring about a positive change in the society. The word â€Å"Mahatma† means great soul and great leaders of the world like Nelson Mandela and Marin Luther King Jr have called Mahatma Gandhi an inspiration, a motivation in their struggle for fighting for the rights and equality for the people. Dr. Martin Luther King Jr had said about him â€Å"Christ gave us the goals and Mahatma Gandhi the tactics†. Background and Personal life Mohandas Karam chand Gandhi was born to a Hindu family in a small town called Porbandar in the state of Gujarat on October 2nd 1896.He was the youngest son of Karamchand Gandhi and Putli bai. His father was the advisor to the local ruler of the three native states of Kathiawar. He was always known for his loyalty and steadfastness. From his early childhood he was deeply influenced by his mother who was the embodiment of a traditional Indian woman. She was a devoted wife and mother along with being austere and pious. Her qualities had made a deep impression in the young Gandhi. He was also influenced by the life Kind Harish chandra, his sufferings, his loyalty, his devotion towards truth. As a boy he had aspired to become like the great King. In his later stage of life he was also impressed by visionaries like Ruskin and Tolstoy. Gandhi had completed his schooling from Albert high school located in the nearby town of Rajkot. His school he was average and showed no brilliance. He was not into games and also a loner. He however showed deep respect for his teachers. From his early childhood Gandhi was bent on the spiritual side of existence. Little incidents like

Anything of your choice Essay Example | Topics and Well Written Essays - 500 words

Anything of your choice - Essay Example Brainstorm first. Make sure that you have a valid subject. For example: I want to write a letter to my clients about the price increase of our commodities. Draw a clear subject in mind. Know your audience. You can only craft an effective business letter if you know who will be reading your document. You can pick a template, your style, your tone if you know the taste of your readers. Are you writing for the youth council? Customize your message that fits their interest. Do you want to close a good deal with the City’s Engineering Division? Know engineering jargons if necessary. It is crucial to define the people whom you are talking to. Do not send a business letter containing a sea of words. Cut down ideas into pieces. You have to use the rich editor of a Microsoft Word in order to create a navigable document. It is advisable to create a template. This template contains headings, subheadings, ordered list or unordered list to mark the path. It is like a website. Your favorite website should be user friendly. It has a visible navigation menu on the top so that users can easily navigate from one page to another. A readable document should provide a way for readers to read the document by subject or ideas. It will help them navigate from one idea to another. Let’s define our template. It is advisable to create a template for effective business writing, as earlier stated. The document should contain heading for the main subject, and subheadings for the ideas that support the main subject. Make them bold, or increase the font size of your headings to emphasize them. In this way, you can disseminate your message clearly by key points. In addition, it’s appropriate to mark important details with bullets. Make use of ordered list or an unordered list. This is applicable if you are listing information in random order. Here is a sample of bullets (unordered list). Effective business writing entails more revenue. A revenue

W5D 590 Colin Powell Essay Example | Topics and Well Written Essays - 250 words

W5D 590 Colin Powell - Essay Example Powell, the role of the leader is to create the most suitable environment for the followers and let everyone to contribute the common business goal with all their best (Karissa, 2013). To best bring the leader’s view about the organizational goal can be done through collaboration, an effective part of which is communication that creates unity without consensus. Here loyalty means to give one’s honest opinion and if the decision is been made, give no chances for the debate (Johnson, et al., 2008). The importance of truth-telling and safety where people are able to tell the truth create the atmosphere of unity and lead to the high performance of the corporate culture. Another view on how leader sees meeting of organizational goals is through creating a winning team (Schawbel, 2012), which is able to give business everything it needs. Here people should be trained in order to get connected to the common strategy, and have certain equipment to achieve the goals. There is al so philosophy of leadership which Powell shared with hundreds of business students. The central consideration about leadership is about getting people to make the most out of them, which is possible by creating conditions of trust, absence of fear or anger and constant presence of optimism. He also states (Stanford GSB Staff, 2005) that effective leaders are not born; instead they are capable to learn from their experience. Johnson, et al., (2008). The New leadership challenge: removing the emotional barriers to sustainable performance in a flat world, Ivey Business Journal, Retrieved from http://iveybusinessjournal.com/publication/the-new-leadership-challenge-removing-the-emotional-barriers-to-sustainable-performance-in-a-flat-world/ Karissa, R., (2013). AIA 2013: Top Ten Lessons of Leadership by General Colin Powell, Architecture News Daily, Retrieved from http://www.archdaily.com/392879/aia-2013-top-ten-lessons-of-leadership-by-general-colin-powell/ Schawbel, D., (2012). A Conversation

Database Coursework Example | Topics and Well Written Essays - 1250 words

Database - Coursework Example This allows or revokes access to the database for authorized users only. It also restricts on the actions that authorized users are allowed to perform on the database. This is the main method of securing data in a database. Access to the database mostly requires correct username and a password which is assigned by the database administrator. The database administrator identifies legitimate users of the database and assigns each a passwords that they use to directly or indirectly access the database for manipulation, retrieval or updating of the data. The second issue that is concerned with database security is database vulnerabilities. Threats from a variety of sources such as internet and users should be identified and minimized to reduce the chances of the database security being breached. This could be done through use of firewalls to manage the network traffic in the organization and also, through controlled access to the database for the users. Updates and patches to the databas e management system should be routinely done to help enhance the security of the database. The database administrator should be updated on the current trends of security so that he/she can mend the database where such vulnerabilities occur. The third aspect on database security is auditing. ... For instance, in the case of Happy Homes Ltd, applications could be used to record the sales of houses. This and many others are potential sources of database threats as they may leave vulnerabilities in the database. The database administrator should be in a position to determine the permissions of the applications so that he/she can regulate them (Alfred Basta, 2011). Distributed Database Management System This database system connects a variety of databases in various regions over a network and operates in a way that the users are not aware of the distributed databases. In the case of Happy Homes Ltd, the databases could be located in various regions and then have a central server that synchronizes the operations of the whole system. Each region’s database handles information related to that region and when there is need, it shares its resources with other database system s in other regions. A sample diagram for the Happy Homes Ltd could be defined as: In each region, a ser ver helps in the management of the regional system. It also helps in communication among the various regional offices and to the main server. Data is stored in the database at a given region. A backup copy of these data is stored in the main database system at the organization headquarters. Storage of data in these areas helps in easier and quicker access to the data. Centralizing the data in one area reduces the system performance as compared to distributed system. Maintenance and administration of the distributed system is also easy as it can be done as per region. This makes it easier for database administrators since incase repairs are going on in one area other regions are not affected by the repairs. Troubleshooting and handling

Green Computing Research Project Part 2 Case Study

Green Computing Research Project Part 2 - Case Study Example The company will need a well functioning network that will enable the two IT analysts to maintain and implement the system by consulting Christian at the code company. This will need them to interact and work together by testing the codes of the application and ensuring that the application will be running without any problem. Compatibility will also be needed by using the required printing software that will be installed in the computers when the customers need to scan their checks. By analyzing the best printing machines the company needs to contact DevAn Consultants for them pick out the best machines needed for the project. This will be done while looking for the best market of the printing machines and considering the kind of applications that will be used in the system. The scanning project will enable the customers in the company to have an easy time to communicate with the company by sending their information and checks to the company by scanning their documents. This has been a request that has been made by many of the customers in order for them to avoid insecurity and save time. As stated early, the customers will be scanning their checks and documents then send them to the company by filling in their personal information that will be protected by the company’s security. Each customer is required to send the information from anywhere provided he or she accesses the internet. For a customer to be able to use the service, he or she will first fill in the required information for the transaction to be successful. Before the scanning starts the company must ensure that there is a network for the customers to access the company’s website. This will also be accompanied by the security the company is to provide to the customers. This includes installation of maintenance software and the security protection system in the company’s system. Example is the anti virus which will protect the company site from any malware

Globalization and Strategic Planning Essay Example | Topics and Well Written Essays - 250 words

Globalization and Strategic Planning - Essay Example In this case, in order to facilitate collaboration in the organization, Americare has been recruiting numerous interns, to offer them a chance of making crucial contribution through their membership in Global Partnership team (Americares, 2013). Cooperation refers to process of working together in a way that contributes to achievement of a common objective (Forest, 2003). All interns in Americare are offered a chance to be involved in all development programs via a target of donor and prospectus. Moreover, this organization offers them other roles such as providing support via general administrative supporting and attending events, maintenance of donor files and helping in preparation of visits and regional trips (Americares, 2013). In this case, the organization operates through the cooperation of the interns; thus, they are able to execute their mandate. According to Forest (2003), coordination is organizing and ensuring that different parts or things are operating simultaneously in order to achieve a certain objective with minimum problems. In this case, AmeriCares makes a substantial contribution in facilitating communication among the interns, through their administrative support (Americares, 2013). In this case, communication among team members is well coordinated through ways of contacting them through newsletters and other printed materials. Furthermore, vendors are coordinated to facilitate timely delivery of materials that are needed for the organization to operate effectively. Forest, C. (2003). Empowerment skills for family workers: A worker handbook. Cornell University. Retrieved on Jan 7 2012 from

Research paper Example | Topics and Well Written Essays - 1500 words - 21

Research Paper Example er, images of female beauty portrayed by most advertisement, communication, and interaction platforms, make women to adopt unhealthy living habits, as they strive to meet the over exaggerated standards of being beautiful. This trend has brought about research by various scholars into the effect of media on women’s view of beauty, pointing to reduced self-esteem, among other negative issues associated with unrealistic body images. This paper explores and critically analyzes existing scholarly evidence, showing the relationship that exists between media and the rise in women’s unhealthy habits like eating disorders, as they practice beauty. The subject bears a huge impact, given the pervasive nature of media and accompanying socio-cultural expectation of women to be symbols of physical perfection. Prior to analyzing the effect of media in shaping the beginning of female beauty and body image, it is important to first understand the meaning of this aspect. According to Luff and Gray (133), body image refers to â€Å"the inner representation of a person’s outer appearance.† This means that one’s body image is a reflection of both physical and abstract views about their appearance. These scholars also emphasize that body image is linked to the self-concept and self-esteem. For instance, a negative perception of one’s body image translates to highly reduced self-esteem and subsequent dissatisfaction with oneself. Body image is particularly of concern during adolescence and young adulthood, since it is in the course of this phase that individuals undergo numerous and rapid physical and mental changes that pave way for self-discovery. It is also during this important developmental stage that people, especially girls and young women become more vulnerable to external influence from peers and information sources like various forms of media. With coverage to media increasingly becoming prominent and provocative by day, body image is certainly a major topic of

Improving Retention Essay Example | Topics and Well Written Essays - 500 words

Improving Retention - Essay Example In these regards, it’s clear that the focus of thought is one of the primary actions to convert conscious awareness to stored memory. The next step in improving retention is to make consistent, yet spaced-out, efforts at retention. Bjork (2001) demonstrated that information that is researched in these consistent ways, rather than in steady state and fast ‘cramming’ methods, is not as well retained. Other methods that must be taken are to organize the material in tangible ways. Rather than sporadically attempting to retain various information elements, research has demonstrated that the mind functions much more efficiently when the information that is attempting to be retained is grouped into discernable categories. This allows the mind to group and process this information into memory with much greater efficiency. In addition to these methods of memory retention, there exist areas of memory retention that are more common knowledge. One such avenue within this fiel d of psychological memory retention is the mnemonic device. Mnemonic devices function as association tools that aid the mind in recalling and retaining information.

The Awakening - the Sea Essay Example for Free

The Awakening the Sea Essay The sea in The Awakening represents not only Edna’s self-awakening, evolution and growth, but also the combination of freedom and death. In her search for freedom, the sea plays a part in the realization that the only way to achieve freedom is through death: her true awakening. We go as far as to say that throughout the novel, Edna is aware of this dark truth, but only on a subconscious level, which is why she only sees the sea as place of self-expression and freedom, but nothing deeper until the very end. She is alone in this awareness, which really isn’t manifested until her one-on-one encounter with the sea and the abysses of solitude, even though she is quite the loner throughout the novel. These meetings with the sea show a progression in Edna’s life, from afraid and dependent, to confused and in transition, to confident and fully awakened to her inevitable fate, the truth, the answer and only way out. This marks a loss of innocence and naà ¯vetà © of sorts, her turning from a pretty selfish and capricious child to a kind of responsible, strong and illuminated adult. Edna’s awakening and full transition from childlike to knowing was one full of difficulty and obstacles to surmount. The sea is simply a symbol of that evolution: the two main encounters with it are completely representative of Edna Pontellier’s isolated shift from dissatisfied and confused to entirely free of any restriction. It helps her come to realize that she shouldn’t expect or hope for anything from the society she lived in, no matter what she attempted to gain freeness from, including love affairs with anyone, whether it be Alcà ©e or Robert. The sea is the one and only thing guiding her real awakening, because it’s the only possible way to progressively gain complete independence, and, in the end, freedom through her death.

How We Treat the Animals We Eat Essay Example for Free

How We Treat the Animals We Eat Essay Are the factory farms we buy our meat from treating animals humanely? Animal mistreatment is illegal and we can make a difference to put a stop to it. According to Ethical Farms â€Å"Some of the largest US factory farms refuse to uphold humane USDA and OSHA standards, having unsanitary, unhealthy conditions and animal rights violations. In 1958, the US government composed the Humane Slaughter Act that is not enforced† (Ethical Farms, 2010). There are 7 statutes in effect that comprise the Humane Slaughter Act. Included in these sections are Congress statement that livestock must be slaughtered in a humane manner to prevent needless suffering, research methods on humane methods of slaughter, the non-applicability of these statutes to religious or ritual slaughter, and the investigation into the care of non-ambulatory livestock. There are farms that follow the Humane Slaughter Act in raising their livestock that we can purchase our food from, like Humane Farms for example. By aligning our consumerism with Restaurants and grocery store chains that purchase from humane farms we can make an impact. Also, supporting an Animal Rights group like The American Society for Prevention of Cruelty to Animals(ASPCA) or The People for the Ethical Treatment of Animals(PETA) can make a big difference. You can support them either monetarily or by volunteering your time in your local area. In Chapter 17 of the Omnivore’s Dilemma (The Ethics of Eating Animals), Pollan (2006), says that â€Å"Eating meat has become morally problematic, at least for people who take the trouble to think about it. Vegetarianism is more popular than it has ever been, and animal rights is rapidly finding its way into the cultural mainstream†(p. 306). The selections offered at most markets and grocery stores have expanded quite a bit in the last decade or two in order to accommodate the consumerism of a vegetarian making it much easier to choose this kind of diet. Also many fast food and quality restaurants have added vegetarian dishes to their menu. â€Å"The general consensus has always been that humans were indeed omnivores and, whatever spiritual or moral dilemmas the killing and eating of animals posed, our various cultural traditions resolved them for us well enough. For the most part our culture has been telling us for millennia that animals were both good to eat and good to think†(p. 306). I myself have never had an aversion to eating meat. I grew up in the country and we fished for food. I visited a pig farm in school and saw a pig being born; I didn’t see anything inhumane. Until I read this book I honestly did not give eating meat a second thought. When Pollan goes back and forth to himself about how he feels right when he first killed the pig, he was very proud of his accomplishment, to how he felt when he saw the picture with the spilled blood, which was so disgusting he could not look at it. He is very graphic in his writing and gave me a clear picture of something I had never thought about. There is an unusual amount of cultural uncertainty on the subject of animals in today’s society and that may be why people tend to look the other way. Many times while researching this topic I myself read things that I think I really would rather not know. Am I willing to change my shopping and eating habits in order to help make a difference? Right now the answer is Yes! Many of us seem eager to extend the circle of our moral consideration to other species, yet in our factory farms we’re inflicting more suffering on more animals than at any time in history. Pollan also says that â€Å"In recent years medical researchers have raised questions about the good to eat part, while philosophers like Singer and organizations like People for the Ethical Treatment of Animals (PETA) have given us new reasons to doubt meat is good to think—that is, good for our souls or our moral self-regard† (Pollan, 2006). In an article called, Mistreatment of turkeys at Willmar hatchery is alleged by Humane Society, Polta describes how the Humane Society found evidence of abuse and cruelty through an investigation and demanded that changes be made. â€Å"Nov. 24WILLMAR An undercover investigation by the Humane Society of the United States has documented what the organization alleges is routine abuse and cruelty involving newly hatched turkey chicks at Willmar Poultry Co.† The article states that â€Å"Among the allegations contained in the Humane Society of the United States report: Sick, deformed, injured and dying birds, as well as leftovers not needed for buyers orders, are routinely disposed of by being thrown alive into a grinder. Sick and injured birds are left in boxes or on the floor all day until being killed. Chicks are routinely de-beaked without first being given a painkiller. Chicks routinely have their back toes clipped off without a painkiller. The report alleges that baby turkeys get trapped and injured in conveyor belts as theyre processed for shipment to farms. It also alleges that boxes filled with poults are sometimes stacked too high or unevenly and crash to the floor, scattering and injuring the turkey chicks inside† (Polta, 2010). This source is more evidence of the kind of abuse happening in factory farms and also shows that getting outside government agencies involved to help uncover the issues and pressure them to resolve the issues is one way to help. Abuses such as this case can not and should not be tolerated throughout the livestock and factory farm industries. National and World Organizations can go a long way to oversee and create changes within the industry. In the article, VanderSpek stated that the â€Å"National Turkey Federation guidelines also comply with World Organization for Animal Health standards†(Polta, 2010). The Humane Slaughter act states: â€Å"Sec. 1901. Findings and declaration of policy The Congress finds that the use of humane methods in the slaughter of livestock prevents needless suffering; results in safer and better working conditions for persons engaged in the slaughtering industry; brings about improvement of products and economies in slaughtering operations; and produces other benefits for producers, processors, and consumers which tend to expedite an orderly flow of livestock and livestock products in interstate and foreign commerce. It is therefore declared to be the policy of the United States that the slaughtering of livestock and the handling of livestock in connection with slaughter shall be carried out only by humane methods†(Humane Slaughter Act). These are the laws and guidelines set forth by congress and all livestock industries should abide by them. Those who do not follow the laws should be heavily penalized even as far as to shut them down until changes a re made if the situation is bad enough. One solution is that you can contact your Congressman and request that he/she take steps to implement USDA animal treatment standards. Evidence that this can make a difference is found in an article by We Care. Contrary to what PETA finds in our factory farms, in that article, I read that â€Å"every day on farms across America, pork producers demonstrate responsibility and concern for the animals in their care. Today, pigs are raised on farms designed to promote the health and well-being of animals and the safety of the food produced† (We Care). This is evidence that we can produce meat from animal factory type farms without being inhumane about it. Other livestock industries can follow this pig industry’s lead in their humane practices of raising livestock for human consumption. You can also send a letter to the USDA and urge them to uphold the Humane Slaughter Act. In an article by Ethical Farms; â€Å"Recently, Burger King implemented Humane Animal Treatment standards from their Poultry Suppliers, and stopped purchasing from factories that had excessive instances of abuse. You can also purchase meats exclusively from Humane Farms† (Ethical Farms, 2010). Taking the time to educate yourself on the companies that purchase from humane farms is important. Where we purchase our food from everyday can make a big difference. Every day, animals endure mass torture, abuse and live mutilation without any conscience from the part of the producers, for the suffering that these animals endure. When we mistreat animals, we generally also worsen conditions for people. Animal-centered diets have been associated with: heart attacks, strokes, various types of cancer, and other diseases. An article by PETA states that; â€Å"When PETA went public with the findings of an undercover investigation at a pig-breeding farm that supplies Hormel in Iowa, we called on the company to ban gestation crates—pens so small that the pregnant sows who are confined to them cant turn around or even lie down comfortably—and then introduced a shareholder resolution to that effect. Less than two years later, the meat giant has announced that it will phase out gestation crates, which cause so much suffering, by 2017† (PETA, 2012). Although they did uncover animal abuse, they were able to do something about it to make things better for the animals being abused. I think it is important that there are real consequences for the factory farms that are irresponsible and choose not to follow the laws that were made to protect all animals. I have to admit that I do not agree with the extremism that PETA takes to this cause. The ASPCA seems to be much more reasonable to me in their efforts to prevent animal abuse in any environment. They were the first humane society to be established in North America. The ASPCA actually has legal authority to investigate and make arrests for crimes against animals. I think either joining or donating to the ASPCA along with purchasing from humane farms would make a great impact on the market and further the cause to humanely treat the animals we eat! References Pollan, M. (2006). The omnivores dilemma: A natural history of four meals. New York: Penguin Books. We Care Initiative. Caring for farm animals. Retrieved from: http://www.wecareanswers.com/gj5he/index.html?gclid=CN_Zvb7M864CFSWFQAodmmvmHg Ethical Farms. (2010). Promoting cruelty free farming. Retrieved from: http://ethicalfarms.org/ People for the Ethical Treatment of Animals(PETA, (2012). A Little Relief, Finally, for Hormel Pigs. Retrieved from: http://www.peta.org/b/thepetafiles/archive/2012/02/02/progress-for-hormel-pigs.aspx Polta, A (2010). Mistreatment of turkeys at Willmar hatchery is alleged by Humane Society. Retrieved from: http://search.ebscohost.com.proxy.devry.edu/login.aspx?direct=truedb=pwhAN=2W6448392763site=pov-live

What Makes People Believe In Astrology?

What Makes People Believe In Astrology? This research paper is based on how horoscope is affecting people and what are the reasons that people believe on it. What is the behind force that made people to go for horoscope (motives). Research will be based on survey and will conclude it on statistical results. Horoscope is the guesses of daily activities in our every day life and a Birth map is a depiction of the wheel of our planets, houses and positions in that and the explanations of our plan wheel point out the potentials and weak points in our physical and emotional composition which gives us imminent on how to narrate and obtain along with others in order to create our life a better-off and valuable voyage and a scheme to observe if a match between us and another will present us a greater possibility at pleasure based on the mixture of our charts. A Birth Chart and Interpretation or either a Horoscope and compatibility statement cannot be precise for everyone born under a exact Zodiac sign unless the Astrologer has correct information about the moment of birth, date of birth and place of birth. Place of residence is important in the directing of daily Horoscopes. At times the moment is not known and an Astrologer will use 10:05 P.M. which, while not as correct as it should be, will p ut you as close to the target as possible. Without exact information everything we read about our sign anywhere will be generalized information. Astrology is not only influenced by transmissible factors and the surroundings, but also by the position of our solar system at the time of birth. The planets are regarded as central life-forces, the tools we live by as well as the basis of our very gist. These forces take on different forms, depending on their zodiacal arrangement and on the manner they relate to one another. The aspects formed between the planets depict their relationships, the placement of the planets in relation to the place of birth tells us about their appearance in the specialty of life represented by the astrological houses. BACKGROUND AND HISTORY Babylonian Empires In Babylonian Empires era people were trying to associate happenings like famine and war with other incidents they monitored in the skies. At one point it was considered by historian and archaeologists that all astrological arrangements invented in Babylon, but that conjecture was rejected because of the separate astrology which exists between the Mayans and Aztecs. Babylonian ministers were frequently called upon to use their associations with the gods to calculate the future, and their two rule ways of doing this were examine the liver of animal and analyzing signs in the sky. The aged known astrological manuscripts are written in the first half of the Hammurabi Dynasty, around in the middle of 18th century BCE. Attempts at analyzing the sky ultimately widen into astrology that we have today. Between 612 and 539 BCE, the sky was separated to twelve fractions, comprising the twelve symbols of the zodiac. Once numerical astronomy expanded under the Persians (539-331 BCE), it became feasible to determine some of the movement of diverse planets and the moon, permitting for the improvement of horoscopes related to what we observe today. The oldest known horoscope is a natural horoscope not different the type formed by astrologers in this century. There is not actually missing of the unique tablet, and all we can read of the forecast itself is fundamentally, things will be good for you. Even then, astrologers had started perfectly the art of non-false able statements. I am focusing on Horoscope in astrology that is why its important to give brief introduction about horoscope Houses of Horoscope These twelve houses of horoscope tell us about the different regions of our lives. The foundation of every house is called the cusp. Each house has natural symbol and natural ruling sign. Here is the chart of signs beginning with Aries and ending up at Pisces. Here are listed the twelve houses with the ruler ships, classification and a brief summary of the area of life depicted there: House: 1st Classification: Angular Natural sign: Aries Planet Ruler: Mars House Affairs: The Ascendant. Your projected behavior, temperament, health, how you react to those around you, and your appearance. House: 2nd Classification: Succedent Natural sign: Taurus Planet Ruler: Venus House Affairs: Your material side. Security, gains, losses, financial condition and your concern about these matters. House: 3rd Classification: Cadent Natural sign: Gemini Planet Ruler: Mercury House Affairs: Your mental aptitudes, early childhood, everyday communication, your siblings, and early education. House: 4th Classification: Angular Natural sign: Cancer Planet Ruler: Moon House Affairs: Domestic affairs and conditions, the nurturing parent, the home, and the family life. The end of life. House: 5th Classification: Succedent Natural sign: Leo Planet Ruler: Sun House Affairs: Love affairs, procreation, your children, creative expression, luck and speculation. House: 6th Classification: Cadent Natural sign: Virgo Planet Ruler: Mercury House Affairs: The work environment, the employer and employees, the routine, health issues, hygiene. House: 7th Classification: Angular Natural sign: Libra Planet Ruler: Venus House Affairs: Marriage partner, business partners, contracts, joint endeavors. House: 8th Classification: Succedent Natural sign: Scorpio Planet Ruler: Pluto House Affairs: Attitude toward life/death, possessions of others, wills and legacies; sex and regeneration. House: 9th Classification: Cadent Natural sign: Sagittarius Planet Ruler: Jupiter House Affairs: Religion, philosophy, publishing, higher learning, distant travel, foreign countries. House: 10th Classification: Angular Natural sign: Capricorn Planet Ruler: Saturn House Affairs: Reputation, social status, fame or the lack of it, worldly standing, the other parent. House: 11th Classification: Succedent Natural sign: Aquarius Planet Ruler: Uranus House Affairs: Friends, clubs, organizations, associations, goals, hopes, and wishes House: 12th Classification: Cadent Natural sign: Pisces Planet Ruler:Neptune House Affairs: The subconscious mind, hidden resources, hidden problems, social responsibility. Mentioned introduction, history and background of the astrology and horoscope because I think for any research you should have acknowledged about your topic. Horoscope is becoming popular. People read it may be just for fun or they have strong belief in it. Media is promoting horoscope through magazines, radio, television, and internet. So people have easy access to it. In newspapers and magazines there is a separate column for it. In television we can see people having laptops in their hands and they take live calls and ask for ones time and place of birth so they can tell them what their predicted future is, in radio we can hear our daily horoscope. Apart from newspaper, TV, radio we have an access of internet and on that we can subscribe our email address to specific website or astrologer and they can email us our daily horoscope. Basically this research paper is focusing on horoscope and why do people believe in that. PROBLEM STATEMENT What are the factors that are leading people to believe in astrology and what gender is more prone to believe in it? OBJECTIVES SOCIAL AND PSYCHOLOGICAL MOTIVES Hectic and tough routines of life have made people to believe in horoscopes. They find it easy to know about their future beforehand. So they spend their day according to that. Women used it for households and men in business matters. People are keen to know about their love life, career, luck etc. These things have been affecting our generations because we have started believing and relying on it so much and feel satisfied. High competition among people forced them to believe in superstitious possessions. Every body wishes for best and want to fulfil their needs. But the frenetic life of people made them to go for horoscope so they have better understanding of their forecast. DIFFERENCE IN INCLINATION TOWARDS HOROSCOPE AMONGST MALES AND FEMALES According to research females are more inclined towards horoscope. The reason may be they have enough time to think on these issues and they are more curious than men. Men leave their homes early morning and come back late. They spent most of their time outside and have busy schedule. When they back home their preference would be their family. But it doesnt mean that women are free all the time. Its just a natural phenomenon that women are more inquisitive about their family and enthusiastic to know what will come next in their lives. Females are more superstitious which makes them eager to compare their current lives with the horoscope that comes in newspaper, television, radio and magazines. Men, by nature are far more realistic. They believe in facts more rather than going for horoscopes. SIGNIFICANCE The purpose of this study is to evaluate why people read, view or listen about their horoscope, and what are the main motives that lead them to read horoscopes. MOTIVES Love life The interesting fact is that people read their horoscope because they are keen to know about their love life and if they are in relationship how long it will go. The attuned factor is also involved. They wanted to know that the temperament of both is similar with each other or not. And what personality features are different. Luck People are eager to know what color, number, or stone is lucky for them e.g. when they come to know about these specific things they try to wear that color or stone on special occasions of their lives and try to keep special things on dates that stand for their lucky number. Guidance People read horoscope and consider it as a guide. Many people are addicted to it and cant spend their day without reading it. They feel satisfied when they have an idea about their future and try to act accordingly whats written in their part. Entertainment Some or many people read astrology just for fun and take it as an entertainment. Its just because they dont believe in it and read it to pass time or may be to reduce their curiosity. And most of them read it because they believe every body else is reading. Relaxation People go for horoscope because they want to lighten up their selves. Life is like a test and they want to pass the test by knowing the future ahead. It gives them an opportunity to plan their daily lives according to the predictions provided in horoscopes so they can achieve the maximum success. Escape Horoscope is another way of escaping from reality. People are infuriated of their chaotic routine and want tension free time so they go for horoscope. Control People want control over their lives; have desire for reducing their worries so they read, view or listen about their horoscope. By horoscopes people believe that their future has been forecasted, this gives them an opportunity to make their decisions according to it. It gives them the satisfaction that they will never fail as they have taken all the precautionary measures. This way they actually try to control their lives and make everything impossible, possible. Affection Some people are not interested in knowing about their own horoscope. They are curious about whats going on in their beloveds life and how will be their future and will they be the part of their lives or not. Or the other thing is that they wanted to know what kind of personality they have, and what zodiac would be the best companion for them. Pass time Some people go for horoscope just because they have to pass time. They dont have anything else to do. So they pick up a piece of paper and start reading it or use other sources for example. Radio, internet, TV etc and sooner or later it will become their routine. Satisfaction Satisfaction is again one important motive. Who are habitual of reading it feel satisfied otherwise they have a feel that they have missed something important or incomplete. For the believers, it is important that you find two astrologers for yourself and observe who is telling you the right picture. And what other has missed. The one you find better stick with him/her. A good astrologer is like a good mechanic. An expert mechanic fix out the problem for so long whereas, a bad one may take more money but his work would not be reliable. Same is the case with good and bad astrologer, a fine astrologer see all aspects and tell you nearly accurate and qualitative portrayal about you, while a bad one does not focus on every aspect and gives his prediction over all. LITERATURE REVIEW This research paper is based on uses and gratifications of horoscope and what gender is more likely to believe in it. It is so clear in the paper that people feel satisfied when they read horoscope. Robert Lomas study showed that women are more into horoscope, it was highlighted that one of his friend believed in astrology although she was a working and educated woman, whenever she had to start some work shell go through her horoscope. The lady had knowledge about other zodiac signs and she could relate personalities with their signs. A survey in Britain showed that 70% women read their horoscopes regularly whether its for fun, love, luck etc. Many of them know their zodiac signs and 85% agreed that the sign depicts their personality. Another survey done by Jeanette Winterton in USA showed that 98% of the population knows their signs and 66% go through their horoscope weekly. The survey showed that many people are interested in their horoscopes. Kendrick Frazier research again demons trated that women are the strong believers than men and same is the case with new generation that youth is more into it than their elders. Durand and Martin study showed that group who scored well in scientific knowledge has less belief. But Dr. Thomas gray studied was the same and according to that university education hadnt done much in minimizing the believes. Professor Hans from London University found that every third one in Western countries is into astrology, though its for fun but they do it. Marcia Montenegros point of view is that you do not read horoscope because if you are reading it just for fun you would be habitual to it and more curious and fascinated about your future. All of us have different thinking and we cant change each others mind. The studies show that people are into astrology because they have almost same reasons. Fun part is one of the dominating reasons in every study. And other reasons are one and the same for example: love, money, curiosity, guidance etc. In every case women were seen more interested in horoscope. It was found in one of the study that during pregnancy astrology works as a stress management for women. RESEARCH QUESTIONS R Q 1) Are there any differences in men and women in frequencies of believing on horoscope? R Q2) Are there any differences in men and women in psychological and social motives in reading/viewing horoscope? For collecting data, the interpersonal motives were considered important that are: love, luck. Entertainment, escape, affection, pass time, relaxation etc to know why horoscope is being viewed and which gender is more corresponding to it. METHODOLOGY This research paper is conducted through survey and quantitative in nature. Questionnaire was based on close-ended questions. The purpose of research was to know which gender is more concerned in horoscope. Questionnaire was distributed to male and female and the idea of this was to know who more into horoscope is and what the factors behind it are. It was given in the age of 20-50 educated and less educated people but the ratio among male and female were same. Variables of the research were interpersonal motives that are discussed before love, fun, relaxation, affection etc. SURVEY ANALYSIS Age: 20 to 50 Gender Female 27 Male 23Survey was based on equal distribution of questionnaire as in 25 to male and 25 to female but this shows that the percentage of women is more Occupation: Students (11 males, 10 females) Teacher (4 males, 4 females) Housewives (9 females) Clerk (3 male, 2 females) Shopkeepers (7 males) Zodiac: 1) How much do you believe in astrology? Very much Not so much Slightly Not at all The graph shows that females are more who believes very much in horoscope and males marked more to not so much. In slightly both have almost same percentage whereas, in not at all the percentage of females are again more than males. 2) What is the frequent source you use for checking your horoscope? Newspaper Magazines Television Internet Other (specify) Most females get to know about their horoscope through newspapers, TV and magazines because its an easy source for women whereas the usage of internet to know about their horoscope is more from males. For males internet is an easy access and they are fond of electrical things specially spent most of their time on computer. Other options included radio and astrologer, and this showing that men are dominant in this portion of graph. 3) Do you relate astrology with religion? Yes Somehow Not at all Females are more who relate religion and astrology, and the percentage of men is high in not at all. Whereas in (somehow) its almost same. 4) Do you spend your day as predicted in your horoscope? Very much Not so much Slightly Not at all Females dominating very much part of the graph and not at all is dominated by men. Not so much and slightly are nearly same. This is because women have to stay home and they do not as practical and tough life as men have. So they like to spent their day according to their horoscope. 5) Is reading about your horoscope, in your daily routine? Very much Not so much Slightly Not at all Again females are dominating in very much section, whereas men in not at all. Women have time to read about their horoscope. After getting free from the house chores they take out time for horoscope. 6) If you read your horoscope, why would you do so? For fun For advice Habit Pass time Other (specify) Men do it for fun; females have a habit of it. Women also take a horoscope as an adviser. 7) Do you read out the signs of people that you are in relationship with? (Affection) Yes Slightly Not at all Women are more keen to know about what is going on and what will going to happened with their loved one. In slightly the percentage is almost same and not at is dominated by men. 8) Do you think your zodiac depicts your personality? Very much Not so much Slightly Not at all Females are again who thinks that their zodiac depicts their personality. The above graphs shows that the females are strong believers than men, that is why they act according to that what has written in their horoscope and this is the reason may be that they have a view that their zodiac portrays their personality. 9) Do you read horoscope when you are disturbed or conscious about something? Strongly agree Agree Feel neutral Strongly disagree Disagree Females are more who read out their horoscope in bad conditions, man are more in agree, men feel neutral in knowing about their future in stresses conditions. SURVEY CONCLUSION Survey questionnaire was equally distributed to males and females. And on the same ratio of education, working females were also the part of the survey but results that graphs are showing that females are more into astrology and this shows that women read do not read it just for fun, its kind of habit for them and they take it as an good adviser. The reason behind all this is because they are more curious, possessive, superstitious or eager to know about their and others future. DISCUSSION This research paper views that people are dependent on horoscope. It helps them in building up their confidence that what is going to happened in their future. Tensions and pressure of daily life made them to search the cure, so they go for reading horoscope. By knowing about their future they will be able to prepare themselves according to the coming situation. This need of people has increased the value of horoscope and made people reliant on it. The needs of poor and privileged, educated and illiterate but more or less they have a belief in astrology. The ratio of female is more than males. In every question females are more positive respondent than men. This is an extremely amazing situation that in this technological era astrology is still popular among people and they actually believe on that. CONCLUSION This whole research paper and the result show that females are more prone towards horoscope. And the factors behind reading horoscope are psychological, religious and social. Male female both go through their horoscope and consider it helpful for themselves to know about their forecast, so that they can manage in bad conditions and they would have idea what is coming next in their lives. Astrology is popular among people and they feel satisfied when read about horoscope. Our society is being admired by astrology and it became their habit to know about their horoscope. Females are more likely to visit horoscope section in newspaper, magazines and TV because these things are easily in range of them. People got the habit from their friends, colleagues or companions. Once they read it just for fun, other time again may be for fun but then it will become their desire to know what will be good for them and whats not. Females are more conscious about their and their beloveds lives so they u sed to follow daily horoscope more, males have busy tough routine and may be their responsibility is just to take care of outdoor activities so they dont get time for it. Females have the habit of inquiry and by considering horoscope it will give help to them.

New York Better Protected From Influenza Epidemic :: Journalism History Media Essays

New York Better Protected From Influenza Epidemic NEW YORK--These past few warring years have left the nations of the world in various stages of devastation and destruction, and the world population has been decimated by battles and disease. Here, in New York, we definitely see the outcomes of the war on the economy and industry, and unfortunately, the citizens of New York are also not safe from the deadly Spanish influenza epidemic that has been sweeping the globe. Even though the New York Times reported on August 15, 1918, that there is "no quarantine here against influenza," that was an overly optimistic report. Now the Great War is coming to an end and the Allies are getting closer and closer to victory against the Germans. Even though war casualties hit many Europeans countries hard, something else is spreading around the globe that is leaving behind a much greater trail of casualties. The influenza of the season is a much stronger strain than the one that usually feels like a common cold, and it shows a strange pattern of morbidity. Usually influenza kills infected people who are elderly or young children. The influenza strain of 1918, however, is making victims of people between 20 and 40 years old. As The New York Times reported early in the year German troops fell sick with influenza. This Spanish influenza that affected the troops is called so because it originally affected millions in Spain. Many articles in The New York Times discussed the possibility of the influenza spreading to American and Allied troops through contact with other troops through No Man's Land, but hopes were high that the Americans would not be affected because they were strong and not undernourished. These proved to be false hopes, and now Americans, British and French alike are affected by the Spanish influenza. Here at home in New York, in September of 1918, the Health Commissioner of New York City announced that there was no danger of an epidemic in New York City and people should not worry. Only a few days later in October 1918, more than 800 New Yorkers died in a single day. The Spanish influenza first reached epidemic proportions in Boston earlier this year and then it affected our great New York. What is truly frightening about this horrible epidemic is that people are dying very quickly from the flu.

The Transformation of the “Indian Problem” :: Essays Papers

The Transformation of the â€Å"Indian Problem† In this paper, I plan to examine the marked transformation and the history of the so-called â€Å"Indian Problem.† The idea of an â€Å"Indian Problem† began with the arrival of white settlers in North America, and for them, it was a problem of safety, security, and land acquisition. Around 1890, the â€Å"Indian Problem† became an issue of how to help the Indians go extinct humanely, or to assimilate into white culture. The current conception of the â€Å"Indian Problem† started after World War II, and the pursuing civil rights movement. People saw that the Indians weren’t going extinct and that they were keeping their cultures alive, and the â€Å"Indian Problem† shifted to undoing the damage that the policies of the federal government had caused. I will be discussing the fact that the profound problems which characterize the â€Å"Indian Problem† now are a direct result of the actions taken in response to previous conception s of the â€Å"Indian Problem.† The â€Å"Indian Problem† emerged as an issue for white settlers who perceived Indians as savages, as a sub-human race. Because white settlers viewed Indians this way, they thought it was okay to use excessive military force. Through 19th century, this military force was used to conquer Indians and move them from their native lands and resettle them. Sicknesses that the white settlers had brought with them devastated the Indian population because Indians had not encountered these illnesses before, and they had no natural immunity to them. Additionally, white-Indian relations seem as though they were fragile from the start, perhaps with both sides over-reacting at times. Leaders of the new English colonies often used aggression and murder to try to intimidate the Indians into submission, and into giving food to the English. Angered at this treatment, Indians began fighting back, and killing, too. In some instances, the white settlers raided and stole food from the India ns. This worsened the already fractured relations between the two groups. Unprovoked attacks and kidnaping alternated with friendship and trade. From their experiences, Indians realized that these early Europeans were powerful and dangerous people who could not be trusted. However, the Indians had the advantage of sheer numbers and an understanding of the land. For the English, their experiences strengthened their idea that they were superior to these â€Å"savages† in many ways, including culture, technology, societal organization and religion.

Technology and the Media Essay -- social issues

Technology and the Media In this essay, British historian and broadcaster Asa Briggs looks at how technological advances made in recent decades have created a revolution in the media, allowing people to communicate in ways they had never dreamed of. Briggs notes that although these new modes of communication—including the television, the personal computer, the Internet, and other digital technologies—are available throughout many parts of the world, these media may be used in different ways depending upon the prevailing political and social circumstances. Briggs also raises questions about the future of the media and how the unfolding media revolution will affect people’s lives. Technology and the Media The sense that the world is in the middle of a continuing communications revolution has been strong since the 1960s when television made its great breakthrough. It was then that the Canadian writer on communications, Marshall McLuhan, made his memorable statements that â€Å"the medium is the message† and that the world was becoming a global village. It was then too that the word â€Å"media† became part of daily speech, covering not only electronic media, live television, but older print media, particularly the press. Comparisons were drawn between the progress and the development of television in the 20th century and the advent and diffusion of printing in the 15th and 16th centuries. Yet much had happened between. It was not until the 19th century that the newspaper became the dominant pre-electronic medium, following in the wake of the pamphlet and the book and in the company of the periodical. It was during the 19th century also that the communications revolution speeded up, beginning with transport, the railway, and leading on through the telegraph, the telephone, radio, and motion pictures into the 20th-century world of the motor car and the airplane. Not everyone sees that process in perspective. It is important to do so. It is generally recognized, however, that the introduction of the computer in the 20th century, followed by the invention of the integrated circuit during the 1960s, radically changed the process, although its impact on the media was not immediately apparent. It now became possible to combine thousands, later millions, of individual transistors on a single chip. Computers became smaller and more powerful. They became â€Å"personal... ...ia—from books to motion pictures and from cable to satellite—endanger individual freedom? Will the opportunity of choice, offered to individuals, mean that the field of choice will be genuinely widened? May we not have more and more of the same thing?It is logical to separate out questions relating to technological developments from questions relating to ownership and control, but, in practice, visions of the future world involve bringing them together. It is difficult in present circumstances to avoid the blurring of â€Å"image† (seeing the world as it is presented to us or as we present it to ourselves) and â€Å"reality.† Can â€Å"truth† survive? The media in their mediation can create what has come to be called â€Å"virtual reality†; and Internet can offer fantasy ways of escaping from the restraints of life as it is lived to a world of cyberspace. Cyber words have multiplied during the 1980s and 1990s—from â€Å"cybernautà ¢â‚¬  to â€Å"cyborg† through a whole new vocabulary. It may well be that through an effort to chart the words that we use, and the dates when they were first used, we can achieve a greater understanding of a continuing historical process that encompasses the future as well as the past.

Psychology and Social Support Essay

Marriage these days does not seem to last very long. Two months after his wedding, your friend Tom confides in you that he’s unhappy in his marriage. He tells you that he and his wife seem to be fighting all the time, and nothing seems to get resolved. He tends to be very high-strung anyway(His friends call him â€Å"Type-A Tom†) and now he feels like the stress of the constant bickering is affecting every aspect of his life, including his health. Since you’re in a Psychology class, he asks you for your thoughts on the chances of his marriage surviving and your advice about what he can do about his stress. Based on what you’ve read (either in the assigned readings in this module or your own Internet research), you answer his questions by addressing 10 factors that may be related to his situation. Briefly discuss each of these factors (and how it may relate to Tom’s predicament) in a 5-7 page essay. The Factors are: Predictability of the stressor. In psychology, stress is a feeling of strain and pressure. Symptoms may include a sense of being overwhelmed, feelings of anxiety, overall irritability, insecurity, nervousness, social withdrawal, loss of appetite, depression, panic attacks, exhaustion, high or low blood pressure, skin eruptions or rashes, insomnia, lack of sexual desire (sexual dysfunction), migraine, gastrointestinal difficulties (constipation or diarrhea), and for women, menstrual symptoms. It may also cause more serious conditions such as heart problems. Also, experimental research which has been performed on animals, also displayed results relating to stress and negative effects on the body. It has been shown that stress contributes to the initiation and development of specific tumors within the body. A stressor is any event, experience, or environmental stimulus that causes stress in an individual.[22] These events or experiences are perceived as threats or challenges to the individual and can be either physical or psychological. Researchers have found that stressors can make individuals more prone to both physical and psychological problems, including heart disease and anxiety.[23] Stressors are more likely to affect an individual’s health when they are â€Å"chronic, highly disruptive, or perceived as uncontrollable†.[23] In psychology, researchers generally classify the different types of stressors into four categories: 1) crises/catastrophes, 2) major life events, 3) daily hassles/microstressors, and 4) ambient stressors. Social support (human relationships) Social support is the perception and actuality that one is cared for, has assistance available from other people, and that one is part of a supportive social network. These supportive resources can be emotional (e.g., nurturance), tangible (e.g., financial assistance), informational (e.g., advice), or companionship (e.g., sense of belonging). Social support can be measured as the perception that one has assistance available, the actual received assistance, or the degree to which a person is integrated in a social network. Support can come from many sources, such as family, friends, pets, organizations, coworkers, etc. Government provided social support is often referred to as Public aid.

Bullet Boy: Scene Analysis Essay

Bullet Boy, a 2004 British Social Realism film, directed by Saul Dibb has narrative that portrays a blue an emotional tale of race, gangs and gun hatred London. The film follows the life of a unfledged man named Ricky, who has recently been released from prison, and portrays effect he has on the lives of those around him. The guess I exit discuss is a montage between the main character named Ricky, and his colleague wiseness. The picture is about Ricky, planning an avoidance from his reputation along with his girlfriend Shea, period skating with his little br other(a) Curtis, whom idolizes Ricky.Although, apprehension is alone in a landmark shop, unaw atomic number 18 that Godfrey and another of his rivals argon destroying his car. single of the most important elements of this scene is the routine of cross blue-pencilting between both Ricky and firmnesss narratives. This scene exaggerates the contrasts of their lives and is cut in order to create an primal foreboding and tensity. By adding short pinchs of intuitions deform plot, within Rickys longer, more optimistic gun for hires, it drags out and intensifies the listenings anticipation as to how Godfrey leave behind take his revenge after he is shown with weapons and an accomplice.The upright throughout this scene is generally non-diegetic, a soundtrack piece, however diegetic sound nooky buoy be heard in a countersign between Ricky and Shea. Ambient/diegetic sound is postingd during the vandalism of intuitions car, as well as joke and skates from Rickys snap tumultuouseners. An upbeat track is utilise to establish a sense of thou to the scene, while keeping up with the achievement of the sequence. The music that begins in Rickys start-off press stud continues throughout each of Wisdoms, to a fault known as a sound link up, thus creating a drum sander trans perform between both narratives.By using a sound bridge to keep continuity in regards to sound, it makes the acti on seem uninterrupted helping the audience follow. The scene begins with a close up Ricky conversing with his girlfriend. Over the shoulder and close up zests be used to increase audience involvement with the characters. Seeing the characters close up gives the viewing audience a greater catch of their emotions, while also helps to establish the perspective of each character, and give the feel of smell at one character from the others point of view. later on their discussion a pan shot of Curtis is shown as he skates towards the glass.This keeps up with the speed that Curtis is going, consequently keeping him in the centre of the frame, fashioning him the main focus of this cut. The scene thusce cuts to a medium-long hold camera shot of Ricky and Shea entering the ice rink, and this is where the non-diegetic music starts to play. more medium and long shots of the couple atomic number 18 used throughout the scene, through this the viewing audience gain a better intell igence of how strong their relationship is by see the majority of their body style, e. g. holding turn over and laughing.Handheld camera shots also fetch a certain kind of realism, and can make the audience feel as though they are fall apart of the scene, sort of than viewing it from a frozen position. After a few cuts shown of the three on the ice, the scene cuts to the first shot of Wisdom. The redness and scenery change dramatically and also Wisdoms body language in the way he is walking, give a sense of uneasiness. The medium shot also reinforces the tension as it suggests the durability of the drama. Subsequent to this, another few handheld camera shots of the ice rink are played, which then cuts to a short clip of Wisdom in a box seat shop.As Wisdom picks up the engraft Noodle a focus draw off is used, focusing from the Pot Noodle onto Wisdom himself. This is done to subtly direct the viewers attention to a specific part of the screen. Further medium and long hand held camera shots are taken of Ricky, Shea and Curtis in the lead it again sporting cuts to Wisdoms narrative, this being Wisdoms net and longest shot in this sequence. A two shot of Godfrey and an associate keep abreast into frame, the use of a medium shot on the first character, then cuts to the second, intensifies their female genitals emotions, making the audience aware something potentially grave is going to happen to Winston. hop to a medium-long handheld camera shot of Godfrey, and it is now very clear that they are holding baseball bats and are about to destroy the car. The clip fast cuts between both characters adding to the action, while changing the viewers perspective and visual perception the event unfolding from all angles. The scene cuts to a long shot of Wisdom in the store, confirming that Wisdom is save unaware, while adding to the suspense. Shots of Godfrey and his partner again follow, fast acrid between the two on either side of the car. Fast cutting in this energetic clip gives the scene a sense disarray and urgency. both(prenominal) characters then exit the scene. The soundtrack music then ends indicating the climax of action has passed as it cuts to Ricky and Shea laughing on the ice. While this scene intelligibly ends on a high note for the couple as they embrace each other, the same cant be said for Wisdom as it cuts patronage to him finding his car vandalised. Through his selection of editing, camera angles and sound, Dibb makes this sequence a gelid scene in the film. Its underlying tension and contrast to both Rickys and Wisdoms lives suggest that Ricky and Sheas plans will not be followed through.

Donny Is My Leader

Donny Is My Leader The Path-Goal Theory states that, â€Å"leaders motivate subordinates to achieve high performance by own showing them the path to reach valued goals or results. † In the case study Donny Is My Leader it shows what Donny perceived as human motivation was, in fact, demotivating to some of the members of the first group thus affecting the productivity as a whole. His autocratic, coercive and often inconsistent strong leadership style was the deterring factor that influenced the lack of industrial production from the team.His â€Å"break ‘em down to build ‘em up† philosophy minimized some of the relative effectiveness and productivity of the team thus damaging the entire team structure.Since how this is only a criminal issue he wont be liable good for either assault or battery.That kind of inconsistency led to an emergent leader in Herb although he reluctantly accepted that role once Donny returned. Out of click all the different powers to have, coercive is the only one with obvious photographic negative connotations. Donny lashed out in several situations chorus both on the track and in the locker room. In one particular incident the narrator characterized his violent outbursts as â€Å"Donny’s wrath†.From this role, he is able to cast vision and direct the company he old has known his whole life.

Consideration political leadership style includes showing concern for subordinates wired and acting in a friendly supportive manner. Donny routinely lower left his place at the front to self help the slower and more challenged runners. He often encouraged those who last fell behind but he wasn’t shy about lashing worn out if he felt like they were â€Å"loafing†. Leadership has based its weaknesses too.His vest resembles 1980s-eraWham! There isnt a hair, how there is not a wrinkle, there is not an first indication of slowing down.On one hand it can be a motivator and on the other it can be a stumbling block. Oftentimes being aggressive is confused with arrogance and other times it’s accurate. When Donny sensed a challenge to his leadership own style he became emotionally unavailable and uncooperative evidenced by his reluctance to call out the particular number of laps as he customarily did.In my opinion, I think young Donny was more of a manager than a lea der.And that an such thing because of his personality.

He instructed Troy to â€Å"walk twenty five laps after you’ve run, and then you’ll run keyword with us for four more. † It’s debatable if you how have to be a leader to be a assistant manager or vice versa but Donny what was both to a much lesser extent. Although I think he was too emotional and little defensive whenever his â€Å"authority† was challenged.The consequences of Donny’s leadership style became evident during longer his absence.With the Chainsmokers, I liked the lyrics.Herb’s approach immediately made him an emerging political leader because each time he led the group the entire small group finished the two mile run. When Donny reappeared the small group dynamic went back to its original steady state where some would finish and the others wouldn’t.Donny did his than usual chastising but to no avail. Harry mentioned that he preferred to running under Harry and that’s when Donny’s emotional and st rategic defensive side surfaced.Many times, theres not lots of revolutionary movement and there is not plenty of improvement.

It argues directive leadership for ambiguous tasks, supportive leadership unlooked for repetitive tasks, participative leadership for unclear, autonomous task and achievement-oriented political leadership for challenging tasks. † (Bunn, 2012) My leadership style is second one in which I believe everyone is capable of attaining their goals logical and it’s my job, as their leader, to help them get there.I would consult with each member as to what their personal goals are logical and incorporate their goals within the team goals. We would map all out the proper steps and begin the regimen.He can be a same individual that is the head of a organization.Veterans may utilize the cash for technical skill training.I just consumed a whole lot of music that manner.

A first great deal of clubs wish to buy him.My adoptive parents appear to always make the decisions.He doesnt need to continue to maintain his brothers.We initiate the regimen andd map out the brief proper actions.

A whole lot of things.Under no conditions, Chris.Time is a awful lot more meaningful.Its just an incredibly delighted spot.

The way the approval arrived only a new single day is not of any relevance.He stated I hate people such like you.Someone having a disability must behave as would a man who what has the same handicap.Millions of people believe it is superb.

Nike Advertisement Analysis

advertisings contain been employ for age to mete out reapings. As desire as in that location film been consumers in that location lead been ads, although in legion(predicate) a nonher(prenominal) a(prenominal) incompatible media. mixed companies or groups unblock ads to prove a original crop, idea, or dishonor. Nike is no exception. Nike has been a lead stag in gambols for 46 broad while. They atomic number 18 to a greater extent(prenominal) or less cognize for their acrobatic skids, unless Nike manufactures twain(a) sorts of gymnastic habit as hygienic as equipment. Nike turnes numerous soft touched adverts e genuinely day. Their ad commove has been an iconic virtuoso, victimisation repetition, a casebook commercialiseing strategy, to manufacture citation of the deformity.Nike ads ar in truth comm yet withstand with the equal sancti integrityd fixingss in in each of the writeed advertizements they unc all over. These c onventions that be ceaselessly retell argon what dish out consumers to agnize the kick upst oxygenatesment as belong to Nike re each(prenominal)y quickly. The conventions that reside testify in either Nike ad that facilitate to make water n hotshot ac admitledgement atomic number 18 the coherent brilliant parts, the ineradicable Nike swosh and the shibboleth still Do It. Nike is an iconic cross out. They hire make a physique for themselves in the solid ground of mutants as considerably merchandise.Nike has been unrivaled of the a couple of(prenominal) posts whom stay put to wrench explosively uncompounded in the acquaintly worried market (Kapner). They take a shit achieved this by path of first-class pit management. Consumers go forth correct to a greater extent funds for a crossroad they turn oer is fabricate considerably. Nike has do a extraordinary business concern at register themselves as a transcendent sports tog filth. The unaccompanied(prenominal) when Do It ad excite is super steer that has been cognize for its detached, placed and tough-minded adverts (Center for employ Research). Nike seems preceding(prenominal) the cheatledge base, having advertizements that do non pore on menstruation pur acquires.They seldom localize on the point of intersection, as untold as the heap video displaycasing them. They argon heroic, noble, vehement facial expression great deal (Gould). These ads focalise on the keen inner revolve around of a peremptory jockstrap. This high quality that comes by in the ads is what makes us ease up fear to Nike in close to(a)(prenominal) in regards to portion outing as tumesce as sports products. artistry be a sorry exposit of printed circulatements. legion(predicate) another(prenominal) printed advertisements curse on line drawings to arse around the mean meat across. or so ages, genuinely petty spoken communica tion be indispensable when a true(p) gift is pose.Nike ofttimes hires exposures of single athletes or an whole group of athletes, putting greenly corrosion Nike products, to get up their stigmatize. wholeness ad, for example, come outs a shirtless LeBron jam against a ignominious screen context retentiveness a hoops game. The Nike whoosh is baffle followed by spoken communication that say, define for combat. Nike is employ LeBron, as a booster cable athlete to transfer their product. Nike has excessively incessantly pulmonary tuberculosis, and concerns to use transgression smacks to gondolary products. They print ads that display athletes with the excitement that each 1 wishes they induce in regards to their sport (Center for apply Research).For example, bingle Nike ad, authorize upcountry Drive, shows a charr in bright grim racetrack toss reach in trend of her hold origin eithery she runs. The augury and the auto seve ral(prenominal)(prenominal) tint neglected. The consumer gets a disembodied spiriting that this is an severe and commit athlete. She ignores her auto because she is so give to gondola cartroad. This is the devout-natured of committal that state reckon and compliments to emulate. Consumers whitethorn timbre equal they ar not heartbreaking virtually their sport, or argonnt loose their scoop out drive room if they bent wearying Nike. other greet Nike has utilise for long time is to show but a visit of the product they ar singlerous to grass.This is by and through with(p) in general with gymnastic horse skid advertisements. For historic period Nike has interpreted the track of real absolute ads, make the brake tog the undecomposed just about large-heartedle issue on the varlet. In the 90s, for example, Nike induce a serial of ads promoting the sensitive mien muck line. These ads show diverse kinds of office, whether they at omic number 18 zip habilitates, lawn tennis raiment, or basketball game clothes, and that was it. tho if the enclothes were accede on the summon, with a censure or twain of text, and a logotypetypetypetype twin with the guide word in the corner. another(prenominal) to a greater extent young ad that has this aforementioned(prenominal) coiffe is one that advertises for LeBron mob 6th suspender of basketball shoes.The ad shows a get wind of these shoes, and totally the oral communication The Six. These devil types of artistic production elements be any(prenominal) of the attain elements that facilitate consumers understand the Nike stigmatize. other plebeian piece of the Nike advertisement runnel is their logo, the go. Logos, in any case called logotypes, be a in writing(predicate) theatrical performance or symbolizationization of a come with pertain, au indeedtication or abbreviation, rattling practically unequivocally knowin g for gain credit entry (Dictionary. com). Nike uses the swosh to tending consumers concern social occasions bid sternly work, commitment, and perseverance with their soft touch (Center for employ Research). The go brush aside be use merely uniform a signature.This logo appears on products themselves, as rise as the advertisements for those products. This counsel consumers know that a swosh, and both occasion it is shown with, office Nike. e genuinely shoe Nike makes and e truly ad they publish displays a wash conspicuously for eitherone to see. It is this agreement that makes the wash effectual. If the swosh were solo parade some of the time it would not be as synonymic with Nike as it is today. Slogans argon a pick up element in tell on identity. A motto is a phrasal idiom that a come with uses for consumers to intimately withdraw-to doe with some subject with that finical home run (Dictionary. om). Nike uses the guideword hygienic(p) D o It to prep ar-to doe with advertisements and ideas to their confederation. This guideword is undercoat on some products and al closely all pieces of advertisement. When psyche hears merely do it they prize of Nike. We prep ar been teach to cogitate this behavior. just about ads fork up a unobjectionable page awardation only the Nike sound and the guideword. These childly advertisements argon an hard-hitting track to advertise the products and colligate the catchword with the logo for boost soft touch actualization. Nike has been a delineate in the sports worldly concern for 46 long time. The 80s and 90s tag the carry of the unless Do It ad feed.Since so Nike has turn a secure of the Statesn culture. The products Nike manufactures keep changed. They defend spread out and liberal as a community. hitherto one thing has hang oned invariant over the geezerhood. Although Nike has do so some divers(prenominal) products, and virtually throng couldnt disengage what was the usual shoe in 1985, roughly(prenominal) everyone knows The Nike whoosh and the forge provided Do It. The market temper that went into creating the lucid brilliants, the lave logo, and the touristed shibboleth, rightful(prenominal) Do It is the causal agency wherefore the States knows and esteem the Nike snitch and their products, and give extend to do so for galore(postnominal) more(prenominal) years to come.Works CitedCenter for employ Research. Mini-case newborns report Nikes equitable Do It advertizing Campaign. Print. Gould, Thomas. publicize Campaigns salient Campaigns. (2006). net. Kapner, Suzanne. With stool pigeon deluge at Stores Easing, Nike Is tardily acquire jeopardize on Its Feet. Los Angeles measure Los Angeles 4 July 1998. Print. Nike. Advertisement. initiatory rung Athletics. Nike, 2009. tissue . Nike. Advertisement. GenXXL. Web. . Nike. Advertisement. The future day of Ads. Web. . Dictionary .com chance on the Meanings and Definitions of haggle at Dictionary.com. Web. 3 Dec. 2010. .Nike Advertisement psychoanalysisAdvertisements confine been apply for years to get by products. As long as on that point clear been consumers in that location fork up been ads, although in umpteen un c atomic number 18 media. contrary companies or groups tucker out ads to press a plastered product, idea, or sign. Nike is no exception. Nike has been a leading brand in sports for 46 years. They argon some know for their athletic shoes, and Nike manufactures all sorts of athletic clothes as headspring as equipment. Nike publishes some printed advertisements every day. Their ad bid has been an iconic one, utilize repetition, a text edition merchandise strategy, to hold perception of the brand.Nike ads atomic number 18 very ordinarily take aim with the the like primary elements in all of the printed advertisements they publish. These conventions that be invaria bly restate ar what garter consumers to get by the advertisement as be to Nike very quickly. The conventions that remain submit in every Nike ad that garter to create brand recognition are the ordered in writing(p) elements, the indelible Nike lick and the guideword right Do It. Nike is an iconic brand. They come make a name for themselves in the world of sports as swell marketing.Nike has been one of the starkly a(prenominal) brands whom delay to bewilder explosively even in the to begin with long distressed market (Kapner). They have achieved this through excellent brand management. Consumers go out gift more property for a product they regard is fabricate well. Nike has make a marvelous dividing line at lineing themselves as a higher-ranking sports robes brand. The bonny Do It ad charge up is one that has been cognise for its detached, placed and tough advertisements (Center for employ Research). Nike seems supra the world, having adverti sements that do not focalise on underway events.They rarely localise on the product, as much as the hoi polloi showcasing them. They are heroic, noble, harsh sounding slew (Gould). These ads concentrate on on the extreme inwards focus of a tyrannical athlete. This superiority that comes through in the ads is what makes us behave maintenance to Nike in both in regards to marketing as well as sports products. ar cardinalrk are a large-scale bug out of printed advertisements. numerous printed advertisements rely on pictures to get the mean pith across. Sometimes, very weeny wrangling are indispensable when a good picture is present.Nike frequently uses pictures of detective(prenominal) athletes or an faultless team of athletes, unremarkably wearing away Nike products, to support their brand. whizz ad, for example, shows a shirtless LeBron crowd together against a grisly background holding a basketball. The Nike wash is present followed by row that say , forge for combat. Nike is utilise LeBron, as a star athlete to sell their product. Nike has in like manner continuously use, and continues to use guilt to sell products. They print ads that show athletes with the warmth that everyone wishes they have in regards to their sport (Center for utilize Research).For example, one Nike ad, entitle inner Drive, shows a womanhood in brilliantly colorful lead adapt stretch in preceding of her field of operations before she runs. The endure and the car both look neglected. The consumer gets a imprint that this is an aggravated and consecrated athlete. She ignores her car because she is so devote to running. This is the kind of trueness that battalion respect and need to emulate. Consumers may feel like they are not effective about their sport, or arent large(p) their beaver thrust if they arent wearing Nike. some other antenna Nike has used for years is to show only a picture of the product they are severe to sell .This is make generally with athletic shoe advertisements. For years Nike has interpreted the thoroughfare of very plain ads, do the shoe the most fire thing on the page. In the 90s, for example, Nike publish a series of ads promoting the new air pocket line. These ads interpret various kinds of shoes, whether they are running shoes, tennis shoes, or basketball shoes, and that was it. solo the shoes were present on the page, with a execration or two of text, and a logo conjugate with the shibboleth in the corner. another(prenominal) more recent ad that has this homogeneous data format is one that advertises for LeBron pile sixth orthodontic braces of basketball shoes.The ad shows a picture of these shoes, and only the spoken language The Six. These two types of art elements are some of the unwrap out elements that serve consumers jazz the Nike brand. other common subject field of the Nike advertisement campaign is their logo, the lave. Logos, also calle d logotypes, are a graphic example or symbol of a company name, brand or abbreviation, often uniquely intentional for ready recognition (Dictionary. com). Nike uses the swosh to economic aid consumers assort things like hard work, commitment, and pertinacity with their brand (Center for employ Research). The wash locoweed be used just like a signature.This logo appears on products themselves, as well as the advertisements for those products. This way consumers know that a lap up, and everything it is shown with, means Nike. both shoe Nike makes and every ad they publish displays a whoosh conspicuously for everyone to see. It is this soundbox that makes the swosh effective. If the swoosh were only present some of the time it would not be as synonymous with Nike as it is today. Slogans are a key element in brand identity. A slogan is a verbiage that a company uses for consumers to easily accord something with that special(a) brand (Dictionary. om). Nike uses the slog an scarce Do It to yoke advertisements and ideas to their company. This slogan is appoint on many products and roughly all pieces of advertisement. When mortal hears middling do it they hark back of Nike. We have been condition to infer this way. Some ads depict a caisson page show only the Nike swoosh and the slogan. These unanalyzable advertisements are an effective way to advertise the products and get together the slogan with the logo for foster brand recognition. Nike has been a repel in the sports institution for 46 years. The 80s and 90s mark the throw of the salutary Do It ad campaign.Since then Nike has bring forth a basic of American culture. The products Nike manufactures have changed. They have spread out and prominent as a company. however one thing has remained continual over the years. Although Nike has do so many divers(prenominal) products, and most masses couldnt call what was the frequent shoe in 1985, most everyone knows The Nike swo osh and the wording honourable Do It. The marketing wizardry that went into creating the undifferentiated graphics, the swoosh logo, and the favorite slogan, nevertheless Do It is the resolve why America knows and reckon the Nike brand and their products, and pass on continue to do so for many more years to come.Works CitedCenter for utilise Research. Mini-case theme Nikes just now Do It advert Campaign. Print. Gould, Thomas. advert Campaigns prominent Campaigns. (2006). Web. Kapner, Suzanne. With snitch scarf out at Stores Easing, Nike Is belatedly get approve on Its Feet. Los Angeles measure Los Angeles 4 July 1998. Print. Nike. Advertisement. world-class roofy Athletics. Nike, 2009. Web . Nike. Advertisement. GenXXL. Web. . Nike. Advertisement. The future day of Ads. Web. . Dictionary.com come across the Meanings and Definitions of haggle at Dictionary.com. Web. 3 Dec. 2010. .